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Validating my startup idea

Will Wang • 2025-04-15 • 20:08 minutes • YouTube

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How to Validate a Startup Idea in Two Weeks: A Real-Life Growth Journey

Launching a startup is a rollercoaster of excitement, uncertainty, and rapid learning. Recently, I embarked on an intense two-week journey to validate a startup idea, and I want to share the highs, lows, and key takeaways from this critical phase. Whether you're a founder or aspiring entrepreneur, this inside look might inspire your own growth strategy.


Setting Clear Goals: The Two-Week Growth Sprint

The mission was straightforward: validate our startup idea by driving as much growth as possible in two weeks. This phase is often the most pivotal—and risky—for founders. It’s tempting to stick to your original plan, but success often depends on being flexible and ready to pivot when needed.

To keep ourselves accountable, we used a countdown timer set for 14 days. Every day, it reminded us that time was limited, and by the end of the sprint, we’d need to face the truth—either we achieved growth or we had to pivot.


Introducing Cloa: The Product We’re Building

Our startup, Cloa, is designed for media teams drowning in hours of footage. It’s a cloud-based search tool that allows users to instantly find specific moments—like "happy moments," "two guys playing basketball," or "someone wearing a black sweater"—without sifting through endless clips manually.

We had a few paying customers but decided it was time to publicly release the app, despite the nerves and feeling not 100% ready. The goal was to see who loved the product most and then niche down to improve it specifically for those users.


Growth Strategy: Outbound + Content Creation

Our growth efforts were split between outbound outreach and content creation.

  • Ryan’s Role: With 10 years of experience working together, Ryan focused on outbound growth—reaching out to potential customers via LinkedIn and email with tailored messages. His relentless outreach is the backbone of our growth push.

  • My Role: I concentrated on content—leveraging YouTube, Twitter, and especially LinkedIn, where many of our ideal customers hang out. By posting engaging and informative content, we aimed to attract more eyeballs and encourage sign-ups.


The Importance of Magic Moments in Demos

For demos, showing the “magic moment”—the instant when users see the value—was crucial. Because users need to upload and index footage, there’s usually a delay before they experience the magic. To overcome this, we pre-processed footage so demos could instantly showcase the product’s power, impressing potential customers right away.


Real Results and Feedback

One of our videos on Twitter quickly gained traction—25,000 views within hours, hundreds of likes, and many saves. This content boost translated into sign-ups and invaluable feedback. We engaged in deep conversations with users to understand their pain points and how to improve the product.

Though nervous, this public launch felt liberating. Having concrete data and user feedback helped us shift from uncertainty to actionable insights.


Leveraging Startup Advantages

A recurring theme in calls with potential customers was our startup advantage: passion and responsiveness. Unlike large corporations with slow support, startups can offer white-glove service, quick iterations, and personal attention. This passionate approach resonates with early adopters and builds trust.


Overcoming Challenges: Bugs, Server Issues, and Late Nights

Launching comes with classic startup chaos—server crashes minutes before demos, bugs breaking onboarding, and countless late nights fixing details. Despite this, the team stayed resilient, balancing hard work with moments of fun (including playing Super Smash Bros.).

We monitored user behavior closely using tools like PostHog to identify pain points and “rage clicks,” ensuring we prioritized fixes that would improve the user experience.


The Power of Content and Community

We learned that building an audience through content is incredibly powerful. For example, a friend’s tool gained 200 paid subscribers on day one thanks to a strong Twitter presence. In just two weeks, content can dramatically change your startup’s trajectory.

We also experimented with community-building strategies like the "Reply Guy Olympics," encouraging engagement and helping amplify reach.


Next Steps: Deepening Relationships with Early Adopters

With sign-ups coming in, the focus shifted to onboarding and deepening relationships. Scheduling calls with early adopters helped us gather qualitative feedback and build trust. Understanding their workflows and pain points will guide the product roadmap.


Final Thoughts: The Idea Maze and Continuous Iteration

We’re navigating the “idea maze”—the complex process of refining product-market fit through data and user conversations. There’s still work ahead, but the two-week sprint gave us momentum and clarity.

In startup growth, every day counts. With focus, flexibility, and a passionate team, you can turn an idea into a validated product—and maybe change your life in a matter of weeks.


If you’re building a startup or validating an idea, here are some actionable tips:

  1. Set a clear, time-bound goal: Use tools like countdown timers to maintain focus and urgency.
  2. Launch early, even if not perfect: Real user data beats assumptions.
  3. Divide and conquer growth efforts: Combine outbound outreach with content marketing.
  4. Show the magic moment ASAP: Pre-process demos to impress prospects quickly.
  5. Leverage your startup advantage: Be passionate, responsive, and personal.
  6. Engage deeply with early users: Use calls and feedback to iterate fast.
  7. Monitor user behavior: Use analytics to detect pain points and prioritize fixes.
  8. Build and nurture a community: Content and engagement fuel growth.

Stay tuned as we continue this growth journey and share more lessons learned along the way!


📝 Transcript (572 entries):

[Music] What's the goal for the next two weeks? The goal for the next two weeks is to validate a startup idea. So basically, we're going to be trying to do as much growth as possible. And in my opinion, this is actually probably one of the more dangerous phases for a startup founder since a lot of times people don't like to pivot. But I do think we're going to get the growth and won't have to pivot. As you can see the I guess the irony just came out already. But basically to be able to avoid being stubborn and stuff, we basically also got this little timer. So this is actually a countdown timer. I think Ryan's actually used for people's uh when they retire actually to count the retire days. Oh, is it? Yeah. So, basically just set 14 days on here. So, it's been already been a couple days of us like finish up the product, you know, and we're ready to do the growth. The idea of having this little countdown thing is that I won't be able to dodge a smoke basically. So, I have to look at this every day and at the end of the cycle, if we don't have the growth, then I got to be faced with the truth of I probably do have to pivot. So, right now, we basically have a couple of these paying customers already, but I think it's time to release the app to the public, even though you never feel like you're ready, and just put it out there and see how the growth goes as we start doing these growth cycles and see who actually loves it the most so we can niche down for them and keep making the product better. But, if you're new to the channel, if you don't know what we do, we're basically building Cloa. So, essentially, it allows media teams to be able to search through all the footage instantly and it's on the cloud. So you can search for like happy moments, two guys playing basketball, someone recording, someone wearing a black sweater and it will instantly pull the right parts so they don't have to go through all that footage manually by themselves. But the next two weeks should be pretty intense. Going to be doing a lot of growth and I think throughout this video I'll probably also share about the progress and how we're kind of approaching growth. But right now it's already super late. I got to add a couple more tracking things with Post Hog and Ryan got a couple things to fix with the server. So let's get to it, man. [Music] [Music] We actually have a pretty important demo tomorrow and R just kind of preparing for that basically for these demos. And for most products, I think the key thing is that you want to be able to show like the magic mass cub as possible, right? where the user is like, "Oh, wow." Like, "This is really cool." And that's something that's kind of tough on our products since you have to upload your footage and obviously got to index it. And there is a big gap between that magic moment. But in these demos, I'm able to show that magic moment right away through obviously pre-processing some of the footage already and indexing that, bro. How are you doing, bro? Good. What about you guys? You know how it is, bro. But for growth right now, Ryan's basically hyperfocusing on doing a lot of outbound. And we've been working together for what, 6 years now, Ryan? Long time. No, true. for 10 years. Uh and our previous starter Ryan would just very he would just literally just be contacting people all day, doing a lot of outbound. So, he's going to be doing that on a lot of LinkedIn outreach and a lot of email outreach, a lot of tailored messages basically. And for myself right now, you know, for growth, I'm just going to be heavily focused on content. I already make content obviously on YouTube. If you're watching this video, you know that. And a lot of content on Twitter, but I also want to start making a lot of LinkedIn content actually because I think a lot of our ICPs are actually on LinkedIn right now. So going to be making a lot of LinkedIn content and trying to get to that as well. The goal right now really for the product is this is that we want to get a lot more usage out of it. We want to and that means we we need to get a lot more eyeballs, right? Since the more eyeballs you have on the product, we can know that who actually really want to use it and we can niche down to that and start making the product better for that specific niche and eventually then expand and trying to find that specific ICP that has the most interest. Yes. Nothing is mobile. Yeah. You know, we're going to become we're slowly becoming a robotics company. We're starting to use AI more and more. So, it's not you know, don't worry about your jobs. Help us a little bit since um you know, profit is uh is a little down. Like I wanted to like do something super authentic. So, I didn't want to like tell you guys what I was doing. But yeah, no, you should have saw my live reaction when that thing first came in. I was like, what is going on? These things are badass, though. So, do you guys control it from the tablet? Yeah. Yep. Wow. So, this is what This is what it sees. This is what it sees. This is So, you're you're you're behind the robot. Yeah, I am. Turbo and uh Spot. This is who? Spot. Spot. Spot and Turbo, right, [Laughter] guys? Robot. Can I shake your hand? Wow. You You never know where you're going to see. I found her zinc. You just never know. [Music] Is uh doing pretty well right now, Ryan. Nice. So, basically the whole day yesterday and today morning, I just been editing this one video. So, it's like a heavily edited video and we posted about 5 hours ago on Twitter. It's about like 25k views right now. 480 likes, 210 saved. And that also yielded to a good amount of users signing up. And we actually getting some really good feedback about the product, about how to improve it. The direction Ryan, you had like a long chat history with somebody on Chris, right? Yeah. People just giving feedback. Super helpful. So, we just been talking a lot with different people and I'm honestly like pretty uh pretty happy about that. But definitely still pretty nervous about about growth right now just because we got seven days left, right? I still want to be able to get more concrete demand. You know, I'm nervous about this, but it's also like so liberating to like officially just launch the product to like a big platform publicly. Past week, right? We've been very tense, right? Yeah. Because of not launching, but now we're finally launch. Having this data, seeing this is just it feels really great to just finally get this off our mind and moving to the next phase. And also, since I probably won't post this video uh the promo video I made onto YouTube, I will probably also link it to after this video. So, if you're curious about what the video is about that I posted on Twitter, if you don't want to watch it, you can just skip this part and move to the next one, but I thought it might be interesting. This is Will, a pretty average YouTuber, and this is a story of how he came up with his startup idea. Will has been recording himself since 2013, and he will go on to creating hundreds of videos the next several years documenting everything he did, which led him to one problem. He has too many hard drives. So 50% of his time is lost to going through them just to find one clip. That is when he decided to take matters into his own hands and started creating a solution that would solve his problems. After weeks of coding with his co-founders, they finally finished the MVP. So now through simple prompts, he can search through terabytes of media and instantly find the right part. Today he just launched his janky MVP to the public. So he would appreciate it if he can register as a user and try it out. Prime and the pill pack pharmacy supplied. Oh, dude. Bro, what are you doing, bro? It's my new computer, bro. I uh I'm locking in, dude. [ __ ] the Founders Inc. Factory. Going to be reviewing um applications on this. Doesn't support CSS, so I can't access most websites. Do you need a flash drive? Yeah, bro. Where did you even get this from, bro? What is this? Is this what you spent as soon as you you became a VC? Hey, bro. What the heck? This is an investment. This is an investment in in productivity. It's an investment in aesthetic. I real like look look around. Look around. Look around. Just turn this [ __ ] off, bro. Look at this. Look at my [ __ ] dude. There's a hamster inside of this [ __ ] A hamster inside of this running to keep this [ __ ] going, bro. This is going to help you write more checks. I don't know about writing more checks, per se. This is going to help with vibe investing, bro. You're actually coding on this, so you have to [ __ ] terminal on, bro. Look at this. No, I was trying to find the the IP, bro, so I can connect to it. There's no way to to give this [ __ ] thing files. I have to use a floppy drive, bro. What What is running on that, bro? Like Like this it has the has a 5090. So you can only use C on that [ __ ] No, I think I think you should use like Objective C or some [ __ ] Are you serious? Got C, bro. Doing well. Doing well. Just uh getting the the morning started, you know, getting some work done before the call. Uh I guess a little backstory. So, uh, I actually built this startup, Cloa, because, uh, I was just sorting through like 5 to 10 terabytes worth of footage, and I it took me far, but comb through everything. You know, call call went pretty well. Call him pretty well. Uh, it's not like a official we're going to be using your product, but hopefully we can get like a trial thing going. Obviously, with a lot of these different teams, they have to talk to different team members before they can get that going and different things like that. There is something interesting as I was thinking on a call and every call I have done so far is you want to maximize the advantage of being a startup and for me what that means is what is different between a startup and a corporate company I'm always thinking about that is that when I've been working with Google cloud recently it is just a nightmare they take forever to respond the customer support is not as good as a startup your unique advantage is your passion for it and by be able to pitch your product in a very passionate way and letting them know that like I will literally be like it's like a white glove service whatever you need I will be there and that is your unique advantage and for me on this crazy journey right we're just trying to keep it pushing try to keep growth going still got a lot done today got an event with actually Alex Finlater one of my good friends he's very big on Twitter has about like 300k followers he if you watch the last vlog he was the one that drove the Tesla Cybertruck so we're going to do a growth session it's pretty funny how everything actually lines up right this whole video everything guys are having this week is growth. So he's doing a growth session with F inc. So he's going to come through and just got to message the rest of the people off the wait list to start onboarding and really really get things going to really hit that growth engine, right? And obviously still some bugs to fix since we onboard some people and the app broke which is the classic stuff, right? Uh talk about your successes, talk about your failures. Every time I hit a new milestone with Creator Buddy, I just hit this much AR. I just hit this much. That was a great presentation. So, what's the number one tip, man, for people to grow on X? Don't be [ __ ] boring. And Reply Guy Reply Guy works. Reply guy. What do you think about the session, bro? Dude, mid as [ __ ] We're not kidding. Um, dude, it was actually very interesting. Um, the difference between someone who has been doing it for a little bit versus someone who's actually deep in the algorithm, who knows how to grow content, bro. It's actually a game changer. And he's getting on Twitter now, right? About to grow this year. Twitter 70 to 100K minimum. And if you follow him, he's going to write you a check, bro. I was worried around town. So, no, no, no, no. That's too easy. It's not just following. You got to join the Reply Guy community. I'm running a reply guy Olympics, you know. Oh, there's only one winner, bro. Winner gets 100K. Start glazing. Start glazing. Start glazing. I still think it's pretty crazy. When I first met Alex, we were sitting, you know, at Founder Zigg's uh space. he launched this tool. He was nervous about it because he had to pay X for the $5,000 API. And within the day of launching, he instantly got 200 paid subscribers to subscribe to his service. And they're about 500 now. And obviously the API's paid for and now he's able to, you know, be comfortable and really live the lifestyle that he wants to live and he got a cyber truck. I think it really reminds me of two things for myself, right? The first one is that how important it is to use content to distribute because content is such a strong mo by having that distribution. If you can build that audience up, right? You can instantly get eyeballs on your product. And the second one is that in our game, right, in 2 weeks, you can literally change your life. For example, I can launch this app right now and we can get a lot of traction and now we're instantly going to be default alive and we won't have to use any of the investment money. Just from one of our posts, just from someone mentioning it, in two weeks, your life can change. How cooked are we Subie? What? How cooked are we? Dude, I don't know, dude. That's a good team trying to save the day right now. It's complicated. I I think it should be solvable, though. The 10x. No, no, it's just settings on the That's what I think is the best so much. Someone will come save you. We got Super Smash Bros. running here. How cooked are we, bro? Bro, this [ __ ] looking this [ __ ] on some DNS type activities, bro. Bro, I have this demo in 10 minutes right now and the server just went down for whatever reason. So, six programmers, seven programmers here and the fun amidst the chaos. So, the post is actually doing pretty well right now. It's been about 24 hours and at this point it's about around 90K. You show them right right here, Ryan. So, it's at 90K, well, 88K, 1.4K likes, and 1,600 retweets, and 120 comments. But that yielded to a good amount of users signed up for us too. What's interesting when we talked about this is with Rooon is the metric we're tracking is actually not amount of users that signs up because we're in the space of B2B. I that's my theory right now at least. I think B2B is a bigger market compared to B2C, which makes more sense. So we're trying to see how many like B2B users we're going to get and how many people are downloading. So that is how we're measuring the the way of success, right? Which different from B TOC. But people might also think that it doesn't really make sense that we're posting on social media, but it does help because we do have like some businesses signing up and people who are uh running agencies and different things like that who has a lot of media. So we're getting some of those customers. And what I'm doing now is that I'm scheduling calls to get on with them to also make sure to understand their pain points more and build a relationship, right? And also to onboard them, make sure the onboarding process as good as possible for them with whatever they need. But it's interesting now when Ryan and I talk about Ryan's over there fixing bugs and I'm over here doing more growth and editing, right? Finishing up this video. We're kind of in the phase of like fixing a lot of like paper cut things now. as we launch to the world. Now, there's a lot of like thousand little things that features that users are requesting and we're trying to find a way to prioritize what is like the most important to fix right now. Excited to get on the call. Excited to get more data and glad this post did uh did well and I have a couple more social media posts to start getting going and Ryan's going to do a lot of growth tomorrow as well as soon as he fix some more of these bugs and make the integration process smoother and stuff. Look up. Yeah, just make sure it's focused. We are cooking up a video for homies that want to make better launch videos. Yes, sir. So, we got Farza down there as the main actor. We got Aiden here as the DP/director. We're all like we're all like co-directing this together. And uh there's Farza down there for for for some accidental reason. We started working hard. Kind of cool that like we're just making videos honestly. So, where can they find about find out about the video? Josh, uh my Twitter, bro. Twitter. All right. I'm going link it in the description below. Okay. You ready? Two one go. One more time. [Laughter] [Music] That's going to be super cool. That would have been upsetting. I'll do contemporary dance in the background. You guys see you're in Saturday crew. It's a Saturday crew, man. Got the soda, got the yogurt, got the protein shakes. The most guy protein meal ever. Patrick just bought more protein as you can see right here. Drinking orange soda. Look at Patrick just chowing that down. But yeah, just um getting it done. Ate some good food. Seriously, all we do is this. We come here, we play Super Smash Bros., we work and we eat together. And then over here, you also got Bonszo over there locked in. You can see on this video already. So, if you guys aren't watching Will Wang's videos on the TV, you guys are missing out. Appreciate it, bro. More more more ratio. More ratio, bro. [Music] Camera now. Checking out some of these uh session recordings right now on Post Hog, man. Trying to see what people It is trying to see people are doing where the thing breaks. Um just trying to see make sure everything is is working as it's it's supposed to. Don't like seeing rage clicks on the on the uh Have you seen a lot of those? Luckily, we haven't. Honestly, not too many rage clicks. Feel like we're always like working so late recently. For real, man. And I'm honestly a anti- advocate of working late because I really very much prefer getting like a consistent rhythm. But there just like so much stuff to do lately, dude. Like there's so many things going on. But we're basically just watching some post recordings right now to like know what got to change next. And Ryan and I did our weekly meetings. So we just discuss a lot of stuff, dude. Just like what is the next phase since at this point we have some pretty decent growth. Obviously, I'm going to try to even do more growth. Got a couple other ideas to just get more eyeballs on, but I'm definitely happy about how things are going right now. So, we already have some usage. People are using it. But the question now is that how often do they come back and are we going to be able to get consistent feedback from them, right? Because we really want to get early adopters. A lot of people won't adopt it. So, we're trying to get as many early adopters as possible so we can iterate with them. A lot of people reached out and they seem like early adopters type who are like people who want to try out new tech but who also have this problem with their media company. So scheduling a lot of calls with them. And I think that's what we're probably also going to be doing a lot next week. Bro, I'm tired. It's so hard. You rather be coding or what? I'd rather be coding when it's actually it's also kind of cool. It will be cool. So what are you building right now? Ah, a cat cop pilot for mechanical engineers. Can we mention your fundraising? No. Huh? That can that can go in, bro. We are fundraising. You are fundraising for sure, bro. But it's nearly close. So, you got to be early like really fast if you're like a VC. I mean, until this demo video drops. This wizard is going to make something go viral, bro. The Aiden boost as we call it. The Aiden boost. The founders. Oh, this is actually a sick shot, dude. Demo video. Yeah, I'm teaching these guys English for the past, bro. I have I mean what? Back to basic geometry. Geometry, bro. But I'm I'm I'm fine with the word. No, he's actually I'm I'm okay. I'm okay with English. Oh, wait. The whole G's back here. I didn't notice you. Just the background. They pay us not to move. I can talk to you. You really should. I take that. We the cream like the the best of the best talking like English. You know it's going to be a good day when you see a a hawk on the rail. Ryan's falco. Is that a fal? Is that a hawk? I think it's a hawk. I don't I don't think it's an is it an eagle? I don't know. I don't think it's an eagle. I think it's a hawk. I think it's a hawk. Yeah. But I have a lot more users signed up. So going to get on more calls and really get more data. And it really is like the concept of I think they when they talk about r like you're going through like the idea maze. So now we just got to go through this idea maze and try to get more traction and see what's going to happen next. We basically have five days left on this growth cycle. I'm happy with where we're going right now. Now we're just going to get more data to get on calls with these people and try to make a couple more viral