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My startup went viral

Will Wang • 2025-05-11 • 20:10 minutes • YouTube

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From Broke to Viral: The Rollercoaster Startup Journey Behind Clover

In the fast-paced world of startups, moments of breakthrough often come wrapped in a whirlwind of chaos and relentless hustle. For the founders of Clover, a newly launched video editing tool powered by natural language prompts, this moment arrived suddenly and spectacularly when their demo video went viral—amassing over 700,000 views on Twitter alone, alongside hundreds of thousands more on other platforms. But behind the viral success lies a story of grit, rapid learning, and the unglamorous grind that defines the startup journey.


When it Rains, It Pours: Surging Traffic and Server Crashes

The viral video unleashed a flood of new users, causing their servers to crash—an overwhelming but welcome problem. Having just launched their Minimum Viable Product (MVP), the team was unprepared for such massive traffic. The founders describe the week as the most stressful period in their startup careers, juggling a deluge of inbound messages while racing to improve and stabilize the product.

Despite the pressure, this surge validated their vision: people wanted what they built. The excitement of hitting a significant milestone after years of hard work and failed projects fueled their determination to push forward.


Building Features That Users Demand

The team quickly responded by coding new features requested by their users. One standout addition is the ability for media teams to search their video database using natural language — for example, finding "happy moments" or "two guys playing basketball" instantly. More impressively, users can now select clips and generate rough cuts automatically, potentially saving video editors hours of manual work.

This feature speaks directly to the startup’s mission: to simplify and accelerate video editing workflows using AI-powered tools. The founders emphasize the importance of shipping even when not “perfect,” embracing the MVP mentality to gather real user feedback and iterate fast.


The Grind Behind the Scenes: Coding, Crashes, and Community

The vlog-style recount reveals the raw reality of startup life. One founder’s laptop broke down from overuse, forcing a costly replacement amid the chaos. Meanwhile, the team scrambled to manage an overflowing message queue in their backend system, working on scaling their infrastructure by distributing loads across multiple server regions.

Amidst intense development and technical hurdles, the founders also highlight the importance of community and networking. They attended industry events, met filmmakers and content creators, and absorbed lessons on storytelling—an essential skill not just for building products, but for pitching investors and creating viral content.


Storytelling: The Secret Sauce

One of the key takeaways from their recent experiences is the power of storytelling. Whether crafting a compelling demo video, engaging on social media, or pitching to investors, the ability to tell a clear, captivating story is critical. The founders recognize that great storytelling drives product adoption and builds emotional connections with users.

Their demo video exemplifies this: it walks viewers through the app’s capabilities using a real-world example (editing a graduation vlog from raw clips), showing how AI can intelligently structure a narrative from hours of footage. This approach not only demonstrates product value but also resonates emotionally.


Momentum and the Road Ahead: Fundraising and Focus

With newfound momentum, the Clover team is now preparing to raise funds to scale their startup. After years of building in the shadows, the sudden validation changed their mindset from cautious product development to aggressive growth and fundraising.

They candidly share the mental and physical toll of startup life—the long hours, stress, and sacrifices—but also the gratification that comes with progress and community support. Vlogging their journey has been a tool for accountability and motivation, connecting them with other entrepreneurs and fans who encourage them to keep going.


Lessons from the Clover Journey

  • Expect the unexpected: Viral success can bring both opportunities and challenges like server crashes and support overload.
  • Ship early, iterate fast: MVPs won’t be perfect, but launching quickly allows you to learn and improve based on real user feedback.
  • Listen to your users: Building features that solve actual user pain points drives adoption and loyalty.
  • Storytelling matters: Whether marketing, fundraising, or product design, compelling narratives engage and persuade.
  • Build community: Sharing your journey fosters support and accountability, helping you weather tough times.
  • Momentum is key: Success breeds success—use early wins to fuel growth and fundraising.

Try Clover Today

If you’re curious about how AI can transform video editing, Clover is available now at joinca.com. Upload your clips, use natural language prompts to generate rough cuts, and experience a new way to create content faster.


Final Thoughts

The Clover story is a testament to persistence, adaptability, and the rollercoaster ride of startup life. From being broke and rejected to building a product that resonates with thousands, the founders show that success often comes after many failed attempts and relentless hustle. Their journey inspires aspiring entrepreneurs to keep building, keep telling their story, and embrace the chaos that comes with chasing big dreams.

Stay tuned for more updates as Clover scales new heights, and remember—the startup game is tough, but when it pours, it also pours opportunity.


📝 Transcript (583 entries):

[Music] Ryan, in this startup game when it rains, it pours, man. For real. Yeah. So last week we posted our startup a demo video on Twitter and it went viral and it got like over 700k views. It also got like 200k on threads and over 100k on Instagram as well. So there was just a sur flux of like new traffic come to the site and everything was crashing because we just launched MVP and I wasn't expecting this much traffic. Obviously I'm definitely not complaining about it. It has it has been the most stressful week I had ever in my whole startup journey and probably work life. But now, you know, this is everything I dreamed of. So, it's time to keep moving and keep it pushing and just make the product better. Whole last week, Ryan and I have just been dealing with a lot of inbound messages and also just coding trying to make the product better because we launched very very quickly. So there was a lot of things to fix and we want to make sure that like we could get to the point where the product is something that the people will love, right? So we don't just miss on this traffic. But obviously you can also launch again. For this week's vlogs, it's going to be a little bit out of sequence just with everything going on. It was hard to really for me to kind of craft a story together. But I do think it'll be an interesting one since we started recording this vlog actually before we went viral. But in the meantime, it's definitely time for me to get back to work because I also need some sleep very, very badly. So I need to finish this things up. We launching again. We're launching again, man. We just coded up a new feature that I think will have even a better chance of going viral on Twitter and getting us more users. It's also the feature that a lot of our uh users has been requesting. But basically what we're building is that we allow media teams to be able to search through all the video database with natural language. So they can search for like happy moments, sad moments, two guys playing basketball instantly find the right parts. But something else we're adding now too is that like you can select those clips and instantly generate like rough cuts, right? Like string outs. So now they can instantly create a rough cut which can save like the video editors about 2 three hours since even when I make these vlogs, right? That's always the tool I wanted is that it can just generate a rough cut and save me a lot of time. Obviously a rough MVP. You're never going to feel ready uh when launching a product. But just got to ship it and get it going. So, tomorrow going to start recording a demo video and hopefully post it two days from now and we can see where how the results are. [Music] Almost all of them are just like, "Hey, I I I promise you I can help you by using my software for your company or something." Right now, we're about to shoot this demo video. Got this set up. Pretty sick setup. I mean, shout out to Aiden for actually setting it up for us. But Aiden's actually also gonna make a one minute video about our journey. Um, talk about how we were broke a year ago, but we're still broke right now. So, hopefully this video can do well on this uh demo. To be frank with you, when you launch MVP, you're never proud of it. But at least we're going to be able to get that data and see how it's going. So, going to get this demo filmed. Pretty straightforward part. Now the app is basically done. I just got the boys working the back. We got Bonso there cooking. What you cooking? Emails, bro. Aiden helping out and ready to get this going. [Music] We are absolutely cooking right now. So, last night we finished a demo video and then we posted it and I woke up to this morning. The servers are down and I think we're about 250k views on Twitter right now and we never seen this much traffic before. Huh, Ryan? Never. And let me show the camera where we at right now. So, it's been about like 14 hours. Uh, this is Make sure to focus on it. As you can see, like we have about like 300k views. How many likes, Ryan? 2.3K. And how many saved? 2.2K. Wow. So, yeah. So, 2.3K saved. We're just cooking right now, man. Like, a lot of people are sending me messages, who really inspired me on Twitter actually like followed me and like shot me a DM, too. That was pretty cool. I woke up to like levels IO shot me a message, you know, and the CEO of Versel also commented under the post. But, man, just a lot of fires to put out right now, huh, Ryan? Yes, sir. But good problems, though. I think these are really good problems. I am pretty stressed right now because my laptop actually for some reason when I woke up this morning also just broke. I think I just overworked it. Can you believe it broke? I don't know what happened. It just It just broke, dude. So, I can't even get any work done right now. And I'm just here kind of twisting my thumbs trying to figure it out. Maybe I might just go buy a laptop right now. Like me and you, Ryan, we literally been dreaming of this moment for probably like 3 years at this point. We've been building so many ideas and everything just keeps flopping. That's also part of the reason why when we launched I did not expect the server to crash because I was like oh you know won't have that much traffic but good that we can get eyeballs now but now we're kind of at the next phase that we have a lot more new problems to solve. So going to just go ham on resolving those problems expensive but Apple Business Essentials will make it so finally got a new laptop bro time to waste man got way too much to do right now. Dude right it's funny when you when you don't have your laptop you just feel so naked. Devastating. It's devastating. So, I think it's always so funny when when it's crunch time, something will break. Big dent on the bank account, but what can you do? No choice. What are you cooking up, Relan? Dude, give me one minute, bro, but you're going to find out. You hit 1,000 followers in like what, three days? Thousand and like 300. The power of being funny, bro. You're cooked, dude. You're cooked. That's right. I got the check already. [ __ ] that. [ __ ] Too late to reverse the wire now, bro. Am I getting pranked, bro? You're making what? All right, bro. Show the show the show the invention, bro. Oh, you haven't seen it, bro. Focus. Oh, is that me, bro? It's you, bro. That's not me, bro. Chitty made you more Asian. But what is it called? Mama, it fully thought of that, bro. I didn't I didn't You just vibe code that like today or what? Yeah, it just came up with that name, bro. So, what does it do? So like you you take the picture right there. Take a selfie, bro. What's the description for Ryan? Oh, what the hell? Heavy. What's the name for it, bro? What's the name? And behind it is a credit card or what? Let's see. Wait, so what you what library you use to build this out? The the card animation. That's pretty sick. Uh 3JS. So are you doing your do uh due diligence? How do the d do What's happening right now, bro? Can't handle the traffic, bro. There's too many messages in in the pub sub queue. It's stuck up here. Thousand messages just keep, you know, people keep uploading more and then it gets processed and goes back down. So, we need to get it down to here and then we can lower the the server instances. But, it's a good problem to have. How you going to get it down though, bro? You going to get it down? What's the What's the plan? He has He's going to We can Right now, we're only using US Central 1. Yeah, we're going to split up to like different uh locations and then the quota won't matter. So, we're going to try that and then hopefully cuz people are waiting right now. They upload their stuff and they can't process it. Momentum too many times saying, "Oh, the servers can't handle it." Now it's actually can't handle it. We just use that as an excuse for for things going wrong, but now it's real. The servers actually cannot handle the traffic. So yesterday, we didn't expect that much traffic, right? And then yeah, so we only had a couple servers running, but we woke up and there's like a thousand messages stuck in the queue. So now it's like snap up to the max. Yeah. So, pretty crazy right now. Uh, the video actually did about 700K at this moment and it's been about 48 hours and we just have users just flooding in right now and my inboxes are blowing up with uh people DMing about investing and different things like that. So, I'm not going to lie to you guys. I am tired, but I'm very very grateful to be having this moment. And I feel like I've just been running purely off adrenaline and just trying to just so many new problems, so many new things to solve by new problems. But but to be honest with you, it really does feel good. Like Ryan and I have been building projects for so long and we built so many things that nobody has used. And this is the first time after hitting the stone continuously for the past two years that the stone has cracked. Like something has happened where we put out a product and it actually went viral and people are trying it out. And I know we're still early in the phases of like if you do want to start a billion dollar company or a successful company, but it's feels good to finally achieve like a milestone, you know, and it's interesting too, Ryan and I have been talking about like our our mindsets also have like been uh been changing, you know, because now it's like we're not just building FB product now. Now we in a way have validated the demand, right? So there's like so many more new things that we want to resolve and get things going and there's so many new sets of problems that we have to resolve. And to me that's foreign because we've been dealing with the same sets of problems. So now I got to relearn the game and see how the new game works. And I think on the outside it can look like wow like you came up with this product project this startup a pivot idea like two weeks ago and you shipped it and within a day you got like 700k views and a couple thousand users. But at the same time too, you know, it's really like a accumulation of everything we have learned the past two years, two to three years. And now excited to just tackle these new sets of problems and things going while keeping the mental sane and not be too stressed. So I'm currently editing this video right now from the future and I just realized that I never mentioned a part where I'm going to show the demo video. So I'm going to include that right here right now while Ryan's getting devastated on some code. I do want to apologize that the video quality is not as sharp as usual since my laptop didn't break so I lost all that edited footage but here's a demo video if you do want to watch it. We built cursor for video editing. You can now generate and edit with just a simple prompt. Let me show you how it works. Now in Clova I uploaded around 50 clips for my graduation that I want to turn into a vlog. There is about 1 hour worth of raw footage. So, I asked Clova to make a video that takes me through the whole day, ending with a ceremony. Clova will lay out and edit all my clips on a timeline. It cuts out my intro segment to remove all my outtakes and set up the story with a good hook. Then, it brings us through my day with B-roll and dialogue inserts when the video needs more context. All ending with my graduation ceremony. To make a 5minute banger out of hours of footage, I can prompt it again to change whatever I want, like change the hug to tease the end of the video. You can see here that Kova knows how to structure the beginning, middle, and end. When you're done, you can export a timeline into any software you want to add further edits if needed. Kova isn't just a concept. You can try it right now at joinca.com. Thank you. Black Rock, you get to see the sales. This is a this is a way to extend your emotional runway, though. Yeah. Yeah. No, for real. I think there is a time cap on how long you can share a space with other people. I have definitely stressed that like since I got to the US I was always just sharing. At first when you first got here to you were sharing a room for what 8 months? I was sharing bang bed then I went from sharing bang bed to sharing the house with four other dudes. Now finally it's dude I'm so happy for you man. No like one of the hardest working guy I know. He deserves it so much. Took a risk to come out here. I'm so happy for you bro. And sick products for the dino by dude. Shout out to the dinos bro. This is what the dinos can do for you. See the dino up there? That's the dino right there, bro. Got the dino. That's the business right there, bro. For over 100 years in this business model. And it's really a a village of people who created I just left my second tech event of the year since I moved to San Francisco. And it was a pretty cool event. It was a Comcast venture and NEA event and the CTO of Universal Studios was actually there speaking. So he dropped some good gems and it was uh very exciting. But I think a lot of times like different phases of what you should focus on, right? Like for me right now is that the RAI of going to these events just simply isn't high enough. Like I know what I have to do is that I got to keep building and I got to keep talking to customers. The event itself was really good and I think a lot of people got great value from it, but my mind is just not there right now. You know, I'm just so locked in of just getting things going. It's like every second if I'm not at the keyboard building my product and talking to customers. That is like a trade-off, right? I come to these events, they're not like really a restful state. I rather kind of be resting or building or talking to customers right now. At least the phase I'm in. Right now, I am vibe coding ridiculously hard right now. But basically, there's this like tool I've been wanting to build out is that since I do make YouTube videos, I'm sure you guys all know that I already love to just document everything cuz I think there's a lot of value to it. number one to yourself of just looking back on the old stuff and number two is also just on the content side, right? Having a lot of old clips uh when you do want to make like certain type of videos is like very very helpful. But the best part is I actually just vibe coded this whole app uh using Lovable and they came out with a new version. It's like pretty fun too because I think compared to like going to the cursor like lovable uh is like really meant to just for you to not have to look at the code, right? I vibe code that's like over 20 20 to 30 prompts and I just kept prompting it. I'm probably going to prompt it another like 30 to 50 times just cuz I just want to make the UI look better and eventually I even want to try to link this all towards like my health data. Another cool feature I do like though is that I think a cool vision is that they actually added this new edit button. So this is lovable to too. So you can actually just edit directly on here. I thought this was really cool since I can also see like myself maybe generating some like landing pages on here is really uh very quick way to create products. They're actually also a sponsor of this video. So, shout out to Lovable for sponsoring this video. And I think I'm going to go back to Vibe Code a little bit more and get this out done. We're actually about to go to Austin right now today. Going with the boy Aiden. Hello. But yeah, going to creator camp in Austin and I'm pretty excited. Just meet a lot of different content creators and filmmakers since I also make like YouTube videos, right? but also probably be good for the startup since Ryan and I obviously are trying to build continuously in the content creation space or in the the film making space, right? So, me and these people, you can kind of discover new problems, but I think the key thing with going to these conferences is not to really have any expectations because you never really know how it's going to play out. Maybe it pay dividends down the line, right? Just going out there trying to meet some cool people, have a good time out there and Ryan just going to be holy the fourth down, man. Back in San Francisco finishing up some more stuff for the app and just keeping things moving. See, Aiden's already on his reply guy duty right there. Back there. I'm looking at replies right now. I'm like stressing, man. [Music] Hey yo, what's up, guys? Welcome back to the channel. We at this coffee shop. Probably cost hell expensive to get a coffee. You [ __ ] with the films, Josh? Yeah, bro. [ __ ] with all those three films, bro. Second one though, Harold, I had a hangover, bro. That [ __ ] made me That [ __ ] got me delivered. I ain't going to lie to you. I ain't going to lie to you. Hey, whose man is this? I don't know. [Applause] You know, honestly, I had a lot of fun today. Today was really cool. We saw a lot of filmmakers like uh post about their feature films. saw Gauss and like Natalie Lynn like give a speech about talk about content and it was just really good because I think it's really good for the business too as a startup because now I get to like learn more about my customers but most importantly too though I think it's also just super helpful because on the content side for myself I'm learning from other content creators I'm meeting other filmmakers seeing how they approach a craft was just like something that was like really really motivating and I I really did enjoy but honestly my main takeaway from the whole day really is just the power of storytelling right that's what it really boils down to like if you can be a big good storyteller like pitching venture capitalists, creating content to go viral to promote your product, just being a more interesting person. If you're a good storyteller, it will take you very very far. And the best part is that when you watch all these good filmmakers, they are all really really good storytellers. They all really understand like how a story structure goes and how to tell a good story. For me too, it just feels so good to kind of get out at Seph a little bit. But the funny thing is this, even though I'm here, my mind is still kind of back in San Francisco. I'm not going to lie to you guys. I I really want to be back here right now working on the product and getting more of these things going. But I'm just kind of told myself I got to enjoy this right now because this is good to kind of get restimulated in a different environment and also, you know, talking to your ideal ICP that is something that can pay dividends later on as well. But yeah, tomorrow my flight is at 5:30 a.m. So, flying from Austin back to San Francisco and probably just got to get back to work right away because Ryan and I have a lot to do. Oh, I didn't see you there. 4:00 a.m. flight, dude. The whole time, every every 30 seconds, I just phazed in and out of sleep. more palpable than an acid trip. But also, you [ __ ] up. You [ __ ] work. We booked the flights for [ __ ] 5 in the morning after we experience like the whole film festival and like going out and drinking and like the the music stuff. I don't know, whatever partying [ __ ] that Bonso was up to. I knew for a fact we weren't going to want to wake up at 5:00 a.m. I get back thought Will is already asleep cuz he left early and he's like, "Hey, made a mistake. finish up a couple's calls right now and checking up on the discord responding to a couple messages but things been again man going well the we have momentum right now and always talk about it right the most important thing in startup is momentum and having momentum right now just keeping things pushing but also we're actually going to be fundraising actually so after talking to a couple folks here at founders saying I think it's the right time to start fundraising we know what we're going to do with the money and it's time to really scale this thing up and and keep is pushing, right? So, the money will actually really elevate our startup, Clover, and take it to the next level. It's funny because if you told me two weeks ago, I'm going to be fundraising, I probably would have told you, probably not. I'll probably work on the product more and see what happens next, right? But since we have so much momentum right now, it just makes it just makes sense, you know, to actually start doing this. But, but also, I just want to say like thank you guys for like been watching my vlogs. Like, I don't like it really is crazy like making these vlogs actually number one really helps me stay accountable of like making sure there's progress or else where else would I be uploading, right? if there's no progress going on. And number two, like all the positive comments like really keeps me going sometimes, too. You know, like Ryan and I like I have a lot of rough days, man. There'll be days I'm just like, damn, like what is going on? Building a startup, which is so crazy because you really don't know what's going to happen next. But when I make these vlogs and I see positive comments and the Discord community, like talking to you guys and meeting other entrepreneurs, it really has been really helpful. And I think it's crazy too, right? Like thinking about the day we actually started docking it was when we got rejected by like a bunch of accelerators. We were still living in Las Vegas at one point. We were still living in Las Vegas and we were so broke. We were in Silicon Valley. You know, sometimes I make these videos to I'm in a way making like something that I hope I was able to, you know, I I would watch like maybe a year or two before and I hope that, you know, these vlogs in a way are are inspiring and authentic, too. So just want to say uh thank you guys for supporting the