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All right, welcome everyone. All right,
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uh my name is Coach David. I'm going to
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be your kind of guide on this financial
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aid journey today. Right. Today we will
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be talking about merit scholarships. I
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call them the unicorns of financial aid
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because they don't really exist all that
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much. Okay. Now a lot of people might be
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thinking what does he mean by that and
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I'll kind of explain it a little bit
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further right but uh we will kind of be
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discussing merit scholarships today kind
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of what they are kind of like how
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colleges might trick you into thinking
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that is what it is right all those
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different pieces of the puzzle okay um
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now as we go through obviously it's
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really nice for me to kind of have an
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idea of kind of who is here right so if
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you can go ahead and put your child's
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grade in the chat that would be Awesome,
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right? Uh it really helps me out a lot.
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And if you have any questions as we're
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going through our kind of, you know, our
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presentation today, please let me know
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so that I can kind of uh you know,
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answer those questions either in line if
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that if we're still talking about that
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topic or later at the end of the call.
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Okay, but let's go straight into it.
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Right, it is 5:00 5:01 actually on June
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11th, 2025. It's a beautiful day
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outside. I'm inside my air conditioned
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office. It's very hot outside where I
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am. And today we're going to be talking
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about merit scholarships. Now just a
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little bit more about MIS and kind of
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what we're going to do today. Right? So
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as far as our agenda, we're going to
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talk about merit scholarships. What are
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they? Do they exist? Can you target
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them? Right? And we'll also talk about
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how to increase your chances, right? But
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I'll also kind of give you the downside
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of that as well, right? But we have to
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figure out what this best strategy is
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for your student, what the best strategy
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is for your family. Okay? Now, just a
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little bit about me if you haven't been
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around, right? I am a former law school
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and college admissions reader, right?
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I'm a former lawyer turned college
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admissions expert, right? And I'm ready
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to make sure to save your family money.
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Okay, so that is why I'm here. Uh I've
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been doing this for, you know, college
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admissions for the past uh 16 years now.
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Financial aid for the last 15, so about
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a decade and a half. Okay. So, uh, I'm
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going to try to kind of give you guys
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all the information you guys need to
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understand the process, to understand
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kind of the different pieces of the
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puzzle so that you guys can make the
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best and informed decisions for your
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family. Okay? I will have a link to a
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consultation later on. Our consultations
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are always free, right? There's no
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charge, right? All we ask is that you
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come with an open mind. Make sure that
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you have information that we're going to
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need. If we don't have the exact
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information, that's fine, too. You can
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go ahead and, you know, have rough
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figures, okay? But I'll talk about that
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later on when we get to the end. Okay.
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But for right now, let's kind of move on
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a little bit. Now, one of the pieces I
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always like to share with our families
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is what is going on in financial aid
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world. Okay. Now, again, most of the
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times I'm bringing up kind of things
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that have happened, right? More
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recently, things about the US Department
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of Education, uh, cuts to proposed
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budgets, right? Um, colleges losing
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funding from the federal government. All
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these different pieces I've been talking
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about. Today I want to kind of change
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the focus a little bit and kind of talk
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about another piece of the puzzle,
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right? And again, it's another uh oh,
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unfortunately I can't there's no like
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really big um how do I put it? There's
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no there there's no like a lot of good
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news. I think last week was the first
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time I talked good news ever. Usually
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it's always kind of like bad news or
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like just neutral news, right? Um but I
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will say this, this is another bad news
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situation. AI, right, which has
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infiltrated a lot of parts of our life,
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right, has also infiltrated financial
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aid. So, scammers are using AI to
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basically take people's personal
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information, apply to schools, and then
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receive the funding, right? Whatever whe
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whether it's loans or grants or whatever
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it is, and then basically pull that
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money from accounts or actually have the
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money sent to their account. Okay, so
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now again, I tried to make light of
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this, but it, you know, it's it's not
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easy, right? uh they obviously never
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attend the classes, right? Uh whether
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they're online or in person or wherever,
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right? The silver lining could have been
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that you got some college credits, but
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unfortunately that's not what what is
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happening. They just take the money and
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they run, right? Um and so be careful,
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right? There are a lot of websites out
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there that that try to mimic what the
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FAFSA looks like. There's a lot of
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scholarship websites that ask for a lot
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of information, but with the advent or
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like kind of like the opening up of the
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internet, a lot of people have actually
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fallen victim uh to having their
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personal data compromised. Okay? And
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this is one of the ways that it's
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starting to be compromised, right? Uh
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most recently, I know that there was
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like a 70-year-old uh grandmother,
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right? Uh that lives, I believe it was
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like uh in the Midwest, right? and she
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was signed up for classes at some
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community college and then she got a
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bill to start repaying her loans because
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she wasn't in college and she's like
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what are you talking about? I never took
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out any loans and I haven't been in
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college for, you know, uh 50 years,
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right? Um and then they realized that
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she had been hacked, right? Um and so
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again, please be careful out there,
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right? Um a lot of bad people trying to
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do bad things. Okay? Again, I'll try to
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keep you guys as updated as possible on
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things on new developments that are
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happening with the US Department of
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Education, uh, federal aid, things like
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that, right? Uh, but as of right now,
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um, I've talked about everything, right?
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There should be some new developments as
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the new kind of budget proposal, um,
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either gets accepted or there's changes
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to that, okay? But I will try to keep
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you guys updated there. Okay? Now, one
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of the things I always say to families
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is don't be scared, get prepared. Okay?
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Um, and again, a lot of families are
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disheartened by what they have heard out
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there, right? Oh, your family makes a
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little too much money, right? Your
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family's not eligible. You own a home,
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so you can't get anything, right? You
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have rental properties. I've helped
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people in every single situation get
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money, right? Now, of course, there are
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people that I cannot help or there's
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people where even if I do help them, I
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can't get more than they're already
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going to get. Right? So, if you are a
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lower income family, right, and I'd
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probably say like, you know, lower than
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$50 or $60,000 a year, there's not much
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more I can do to get you more, right?
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And if your income is over like I'd
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probably say 7 $800,000 a year, there's
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probably nothing I can do and nothing I
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can change to get your money aid for
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college. But if you're somewhere in the
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middle, right? That's where I can help
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you, right? So for families that make
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you know you know 70 80 90 $100,000 a
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year to 200 3000 400 500 $600,000 a year
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those are the families that I am usually
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helping to get money for college. Okay
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so keep that in mind. Now before we get
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into our training for today which we're
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going to talk about merit scholarships I
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did want to kind of put out a quick
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message out there right because we are
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running our kind of Eagle Lock College
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uh application intensives. Okay. Now,
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for those of you that do know, financial
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aid secrets is part of Eagle, right? Uh
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it is a uh is one of the companies under
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our Eagle umbrella, right? But our
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college application intensives have
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started. They started actually in April.
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So, what this is is for rising seniors.
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So, our juniors this year, starting in
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April and and all throughout May and
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then all throughout June right now, have
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been doing the Kickstart event. The
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Kickstart event is a oneday Saturday
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event. It runs from 9:00 to 4:00. We
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help students get to kind of their first
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drafts of their pi UCPs and their common
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app personal statements. Okay, if you
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are interested, there's only two
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weekends left in uh in June, right, that
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you could possibly sign up for. Right
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now, the more important piece of this
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puzzle is this, right? There is a 2day
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accelerator event, right? That is
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virtual or in person in July, September,
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and or July, August, and September,
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right? In order to come to that event,
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you need to have gone through our
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kickstart event. Okay? So, if you are
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thinking about our college application
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intensive, you need to make sure that
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you come to a kickstart event, whether
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it's this weekend or the following
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weekend, right? Or actually this
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weekend, I think we closed off, but the
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following weekend or the weekend after
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that. There's only two weekends left if
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you want to be take part in our college
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app intensive. Okay? But in the
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accelerator, we're trying to get your
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students to final draft of their main
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essays and even some of their early
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action or early decision essays. So
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again, getting into college is the first
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step. Paying forward is the second one.
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Okay? So we need to make sure that we
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put our efforts into step one first.
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Okay? So keep that in mind. You can go
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visit our website. It's
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collegeappensive.com
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or I will have a QR code or phone number
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that you can reach out on later so that
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you can ask our team more about it.
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Okay? But spots are very limited. We're
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sold out at a lot of different
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locations. We might only have some
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virtual ones left, right? Um I think
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there's a couple inerson ones left in
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Northern California, couple in Southern
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California, and then a couple in San
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Diego. Okay, but there's not a lot of
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spots left. So, please make sure to
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reach out to us ASAP if you are looking
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for a spot. Okay, now let us get back
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into our training now. Okay. Now, thank
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you guys for going ahead and putting in,
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you know, your students grade level
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here, right? I see a lot of 10th
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graders. I see a lot of 11th graders. I
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see uh I even see some 12th graders
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right now, right? Uh for 12th graders,
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again, they're well, I guess I'm well, I
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guess some people are saying 12th grader
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because their student has now left 11th
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grade and they're rising 12th graders,
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right? Some people might be saying 12th
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grade, their student just graduated.
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Okay, but either way, uh I think this is
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a good kind of way for people to
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understand financial aid. So, let's kind
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of get straight into it. Okay, so when
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it comes to merit scholarships, I think
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the first question that a lot of people
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don't ask and so they think they know is
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what are they, right? But merit
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scholarships, this is what you have to
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understand. Merit scholarships are
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scholarships that are given based solely
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on your academic achievements. That's
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it. Okay, that's all that they consider
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for it to be considered a pure merit
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scholarship. Right? A lot of people
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think that merit scholarships exist at
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every single college, but they actually
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don't. Right? You have to understand,
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look at the underlying foundation of the
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scholarship to understand if it is a
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true merit scholarship or not. Right?
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Now, these merit scholarships will
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normally be given to you by the college
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that you're going to attend. Okay? So
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again it's sometimes there are things
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extra things that you have to do but
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mostly they're given to you by the
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colleges right now where to look there's
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obviously outside scholarships that do
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take your academic achievement into kind
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of as one of the factors that they're
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looking into right but that's usually
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one part of the puzzle there there might
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be they might be looking for a certain
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like a student from a certain background
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or that has a certain kind of commitment
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to uh a certain community whatever it is
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right um but the academic achievement is
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one part of that puzzle. Okay, so again,
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not a true merit scholarship, right?
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There's other things that are being
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factored in right now. Again, for the
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merit scholarships, just like I was
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saying a little while ago, you don't
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necessarily need to look for them.
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Instead, the colleges, right? If they
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think that you are in that top tier of
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students that is applying that year,
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they will provide them to you, right?
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Usually, there's no need to apply unless
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there's like an honors program that you
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might need to apply to and then they
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have scholarships if you get into that
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honors program, right? So just an
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example of that might be like Boston
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College has an honors program, right?
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They ask you to apply for it. If you do
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get it, get in, then obviously they will
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give you something. Okay? So again,
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there's different pieces of the puzzle
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like that. Okay? Um I think there's a
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question here. Uh I I will try to answer
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it later at the end. Okay.
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Now, again, I kind of alluded to this
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when we were talking a little bit
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earlier, but let me talk about why merit
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scholarships aren't just necessarily
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about the students merit. Okay, here is
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the first thing. Okay, you need to
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understand how merit scholarships work
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and the under like I said the underlying
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foundation behind them, right? Many
[13:09] (789.76s)
times people come to me and they're
[13:10] (790.96s)
like, "Oh, I got a merit scholarship for
[13:12] (792.56s)
this." But they don't necessarily really
[13:14] (794.96s)
understand it, right? So again, a pure
[13:17] (797.84s)
merit scholarship is solely based on
[13:19] (799.84s)
your academic achievement, nothing else.
[13:22] (802.96s)
Okay, that is a unicorn type of
[13:26] (806.88s)
scholarship. Okay, unicorn, right? And
[13:29] (809.84s)
what I what do I mean by unicorn? It's
[13:31] (811.52s)
very hard to find or maybe doesn't even
[13:33] (813.84s)
exist, right? Then there is a merit/ne
[13:37] (817.84s)
scholarship. Your merit qualifies you
[13:40] (820.48s)
but your need dictates how much you get.
[13:43] (823.36s)
And then there are need-based
[13:44] (824.88s)
scholarships, right? And this is based
[13:46] (826.72s)
purely on your family's financial need.
[13:49] (829.28s)
Okay, so this is the way that you should
[13:51] (831.04s)
understand how scholarships are. Okay,
[13:53] (833.76s)
now moving on, you need to look at the
[13:56] (836.64s)
fine print, right? Not all scholarships
[13:59] (839.60s)
are like created equal. I'm not sure why
[14:02] (842.32s)
this is in here. It's not supposed to be
[14:03] (843.92s)
in here, but um let's talk about some
[14:07] (847.28s)
examples of scholarships and like where
[14:09] (849.84s)
people think that it is a merit
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scholarship, but it's actually not.
[14:13] (853.20s)
Okay, so the first one that I'm going to
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talk about is the University of
[14:15] (855.92s)
California. The University of California
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is a system that a lot of our families
[14:20] (860.40s)
are applying to, right? I'm based in
[14:22] (862.16s)
California myself. I'm in the San
[14:23] (863.76s)
Francisco Bay area, right? And so I will
[14:26] (866.24s)
talk about two of the scholarships that
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they give out. One is like the
[14:29] (869.36s)
chancellor like again every school has
[14:31] (871.28s)
like a different name for it but mostly
[14:33] (873.04s)
most schools call it the regent
[14:34] (874.32s)
scholarship but there are a few UC's
[14:36] (876.24s)
that call it the chancellor scholarship.
[14:38] (878.24s)
All right. This is one that is often way
[14:40] (880.56s)
misunderstood. Right? A lot of people
[14:42] (882.56s)
think oh because my student did well
[14:45] (885.36s)
academically they are getting this
[14:47] (887.04s)
scholarship. Right?
[14:49] (889.68s)
That's a halftruth. Right? It's not a
[14:52] (892.32s)
pure merit scholarship. Right? So, this
[14:54] (894.88s)
is actually a merit slashne scholarship.
[14:58] (898.00s)
Your academic achievement qualifies you,
[15:00] (900.80s)
right? But the scholarship that you
[15:03] (903.04s)
actually get can be anywhere between
[15:05] (905.20s)
$2,000 and $20,000 depending on your
[15:08] (908.48s)
family's need compared to the rest of
[15:10] (910.88s)
the people that qualified for that
[15:12] (912.80s)
scholarship. Okay? So, let me give you a
[15:14] (914.88s)
very simple example to help you guys
[15:16] (916.48s)
understand this. Let's say that your
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academics and kind of what you've done
[15:20] (920.56s)
over the course of high school has
[15:22] (922.16s)
qualified you for a region scholarship.
[15:24] (924.48s)
Wonderful, right? It means that you were
[15:25] (925.92s)
in that top 1% of 1% of students that
[15:28] (928.56s)
was applying. That's great, right? Now,
[15:30] (930.96s)
let's say that your family made $150,000
[15:34] (934.24s)
a year, right? But let's say that
[15:36] (936.00s)
everyone else that was applying, their
[15:37] (937.92s)
family made a million dollar a year.
[15:40] (940.16s)
Okay? That means that you would get
[15:41] (941.84s)
20,000 because you are kind of lower on
[15:44] (944.24s)
the totem pole as far as family
[15:45] (945.76s)
resources. Okay, but let's say that you
[15:48] (948.40s)
made the same $150,000 a year, but let's
[15:50] (950.72s)
say that everyone else that got the
[15:52] (952.64s)
award made $149,000.
[15:55] (955.52s)
That means that you're the top person
[15:57] (957.28s)
income-wise, right? Top family, that
[15:59] (959.28s)
means you would only get $2,000. Okay?
[16:01] (961.92s)
So, while your merit does qualify you
[16:04] (964.80s)
here, right? Depending on your family's
[16:07] (967.76s)
situation, they will and that's why they
[16:10] (970.72s)
have a range there. So whenever you have
[16:12] (972.56s)
a range of scholarships, you know that
[16:14] (974.56s)
is not a pure merit scholarship because
[16:16] (976.72s)
they will be looking at your family's
[16:18] (978.16s)
financial situation to decide how much
[16:20] (980.24s)
to give you in comparison to everybody
[16:22] (982.16s)
else. Okay? So this is one that is often
[16:25] (985.28s)
misunderstood. But I also wanted to
[16:27] (987.28s)
bring up other schools that a lot of our
[16:29] (989.52s)
students are applying to so that you can
[16:31] (991.04s)
understand as well. Right? So another
[16:33] (993.12s)
one that a lot of our California
[16:34] (994.48s)
students apply to is USC. Okay? Now USC
[16:39] (999.60s)
they have they don't even call it merit
[16:41] (1001.68s)
scholarship they call it nonnade
[16:44] (1004.08s)
need-based gift aid okay so they have
[16:47] (1007.44s)
various grants scholarships again it can
[16:49] (1009.36s)
be called whatever it doesn't matter
[16:50] (1010.48s)
what it's called you have to understand
[16:51] (1011.76s)
what it is actually doing right now
[16:54] (1014.40s)
these nonnebased gift aid right they a
[16:57] (1017.76s)
lot of people understand this to be
[16:58] (1018.88s)
merit scholarships but that's not
[17:00] (1020.24s)
necessarily the case again on their
[17:02] (1022.56s)
website they say that it can be for
[17:03] (1023.92s)
academic athletic ability community
[17:06] (1026.64s)
service or leadership So we don't know
[17:08] (1028.72s)
if it's just based on the merit right
[17:11] (1031.04s)
it's impossible to differentiate between
[17:13] (1033.12s)
why the the scholarship was given right
[17:15] (1035.76s)
now another thing is this right
[17:19] (1039.28s)
they say that the non-need-based gift
[17:21] (1041.60s)
aid is given to families right but it's
[17:25] (1045.04s)
only given after consideration of
[17:27] (1047.84s)
need-based aid right so to say that your
[17:30] (1050.88s)
financial situation doesn't matter here
[17:33] (1053.28s)
would be incorrect as well because let's
[17:35] (1055.76s)
say that based on your need-based aid.
[17:38] (1058.16s)
You had a bunch of stuff like you you
[17:40] (1060.08s)
got a bunch of grants, a bunch of
[17:41] (1061.28s)
scholarships, need-based, right? And you
[17:43] (1063.84s)
didn't need any non-nebased. Even if you
[17:46] (1066.48s)
were academically like meritorious,
[17:50] (1070.08s)
right? Uh and you deserved something,
[17:52] (1072.16s)
they wouldn't give it to you because
[17:53] (1073.60s)
well, you don't need it. Okay, so again,
[17:56] (1076.56s)
a lot of people think that merit aid
[17:58] (1078.24s)
just exists and it just like it just
[18:00] (1080.16s)
comes out of thin air. It doesn't. There
[18:02] (1082.16s)
is a pattern that's that colleges go
[18:04] (1084.32s)
through. There's a process that they go
[18:06] (1086.08s)
through to determine if they're going to
[18:07] (1087.92s)
give you anything or not. Okay. Another
[18:11] (1091.12s)
school is LMU. Okay. LMU Loyola Marry
[18:14] (1094.24s)
Mount in LA, right? Again, while they
[18:16] (1096.96s)
say they have different things for
[18:18] (1098.16s)
academic achievements, community
[18:19] (1099.60s)
involvement, whatever it is, again, this
[18:21] (1101.76s)
is based on your family situation. Okay?
[18:24] (1104.80s)
The key phrase on the website that you
[18:27] (1107.28s)
should be looking at is LMU grants may
[18:29] (1109.84s)
be cancelled or reduced if student
[18:32] (1112.08s)
receives other resources that contribute
[18:34] (1114.56s)
to their total cost of attendance
[18:36] (1116.72s)
including employer tuition benefits, Cal
[18:38] (1118.80s)
Grant, veterans yellow ribbon benefits.
[18:41] (1121.12s)
Right? So the grants here and awards for
[18:44] (1124.24s)
academic achievement are tied to your
[18:47] (1127.36s)
family's financial situation. Okay? So
[18:50] (1130.40s)
again, this is not a pure merit
[18:52] (1132.00s)
scholarship. They again I feel like a
[18:53] (1133.92s)
lot of colleges do this to make students
[18:55] (1135.44s)
like feel good about kind of like the
[18:56] (1136.96s)
offer that they've been given. Oh, they
[18:58] (1138.24s)
gave me something. They they recognized
[18:59] (1139.84s)
my efforts, right? But you have to
[19:01] (1141.60s)
understand these colleges at the end of
[19:02] (1142.96s)
the day are businesses, right? And we
[19:05] (1145.04s)
have to approach it like that and we
[19:06] (1146.32s)
have to understand it that way as well.
[19:08] (1148.40s)
Okay, another one, right? ASU is
[19:11] (1151.52s)
probably ASU probably gets like half its
[19:13] (1153.84s)
students from California, right? And so
[19:16] (1156.16s)
I put here ASU a big giver, right? But
[19:19] (1159.44s)
the kind of caveat I have here is it is
[19:21] (1161.68s)
not for your academic merit. Okay. So,
[19:24] (1164.24s)
one of the things that you can do is you
[19:26] (1166.16s)
can go to the ASU website into like
[19:28] (1168.32s)
their their like scholarship calculator
[19:30] (1170.56s)
and you can actually see that if you
[19:32] (1172.48s)
went to high school in California with a
[19:37] (1177.52s)
like GPA, right? And that's what you
[19:39] (1179.20s)
graduate with, they will provide you the
[19:41] (1181.12s)
same scholarship. It doesn't matter if
[19:42] (1182.40s)
you have a 3.01 or if you have a 4.5.
[19:45] (1185.04s)
The merit scholarship, right, is an
[19:48] (1188.48s)
incentive to get outofstate students to
[19:51] (1191.20s)
come to ASU, right? Even if they give
[19:53] (1193.52s)
you $10,000 off, they're still making
[19:56] (1196.00s)
double what they would on an Arizona
[19:57] (1197.92s)
student, right? Because you're paying
[19:59] (1199.36s)
out of state tuition, right? Again, a
[20:01] (1201.68s)
lot of people are going to argue with me
[20:03] (1203.12s)
that it is a merit scholarship, but it's
[20:05] (1205.44s)
very hard for me to say that it's a
[20:06] (1206.88s)
merit scholarship when a 3.01 01 student
[20:09] (1209.44s)
and a 4.7 student would get the exact
[20:12] (1212.00s)
same amount of money, which usually what
[20:14] (1214.08s)
I've seen is around $125,000,
[20:16] (1216.80s)
right? It's very hard for me to see it
[20:18] (1218.64s)
as a merit scholarship, right? I feel
[20:20] (1220.24s)
like it's just like an automatic
[20:21] (1221.36s)
incentive. Like it's when you go to the
[20:22] (1222.64s)
car dealership and they say, "Oh yeah,
[20:24] (1224.24s)
well across the board we're taking
[20:26] (1226.24s)
$2,000 off of all our 2025 models,
[20:29] (1229.28s)
right?" Well, it's like, "Okay, well
[20:30] (1230.80s)
then is it really based on me as a
[20:33] (1233.52s)
customer?" No, it's not. It's just
[20:34] (1234.72s)
across the board, right? So again, that
[20:37] (1237.92s)
is something that you take into your
[20:39] (1239.28s)
into consideration when you're choosing
[20:40] (1240.56s)
a college though because it's like,
[20:41] (1241.68s)
well, they're going to give me money.
[20:43] (1243.20s)
But again, it is not based on the merit,
[20:46] (1246.32s)
right? It is based on just a calculation
[20:48] (1248.40s)
of how much the money how much money the
[20:50] (1250.08s)
college is going to make after you pay
[20:51] (1251.36s)
your out of state tuition. Okay? So keep
[20:53] (1253.28s)
that in mind. Okay? Now, another
[20:55] (1255.84s)
college, another question I'm going to
[20:56] (1256.96s)
get is how about elite colleges, right?
[20:58] (1258.72s)
Ivy League, Ivy Plus schools, right? So
[21:01] (1261.60s)
let's talk about those, right? Ivy
[21:03] (1263.84s)
League and Ivy Plus colleges, right? It
[21:07] (1267.12s)
is also not for your academic merit.
[21:09] (1269.60s)
They do not have merit aid. Okay? Now, I
[21:13] (1273.84s)
know a lot of people are going to be in
[21:14] (1274.80s)
uproar. Oh my god. Right? Like, uh, you
[21:17] (1277.04s)
know, Princeton doesn't have it. Harvard
[21:18] (1278.40s)
doesn't have it. They don't have merit
[21:19] (1279.68s)
aid. Right? Let's really think about
[21:21] (1281.84s)
this situation. Okay? So, Harvard,
[21:25] (1285.36s)
Stanford, Georgetown, right? Upen,
[21:28] (1288.32s)
Colombia, right? These are some of the
[21:30] (1290.08s)
schools that are in that kind of top 20
[21:31] (1291.84s)
category, right? Carnegie Melon, right?
[21:34] (1294.08s)
Which one of the students going to one
[21:36] (1296.00s)
of those colleges is not deserving of an
[21:39] (1299.52s)
academic merit scholarship? Right? I'll
[21:42] (1302.48s)
just let that sink in a little bit.
[21:44] (1304.24s)
Right? Every single student at Stanford
[21:46] (1306.64s)
that's getting in as a as a as a
[21:48] (1308.32s)
incoming freshman, every student that's
[21:50] (1310.32s)
getting into Cornell, every student
[21:51] (1311.92s)
that's getting into Colombia, every
[21:53] (1313.44s)
student that's getting into UPEN,
[21:55] (1315.52s)
Princeton, Brown, every single one of
[21:57] (1317.92s)
those kids should be getting an academic
[22:00] (1320.32s)
merit scholarship. And so the colleges
[22:03] (1323.04s)
give none because they cannot give merit
[22:05] (1325.52s)
scholarships to every single freshman
[22:07] (1327.68s)
that is joining their campus. It's just
[22:09] (1329.84s)
not financially possible. Okay? So they
[22:12] (1332.56s)
literally say on their website, "We do
[22:14] (1334.40s)
not have merit aid." Right? I have these
[22:16] (1336.80s)
kids over here. They're kind of trying
[22:18] (1338.48s)
to decide who's taller, who's who's
[22:20] (1340.40s)
better, who's quicker, who's faster,
[22:22] (1342.40s)
right? But the but the answer at the Ivy
[22:24] (1344.32s)
Leagues and Ivy Plus top 20 colleges is
[22:26] (1346.56s)
that every student is deserving. And so
[22:29] (1349.28s)
they give it to no one, right? It is
[22:31] (1351.28s)
only based on your need. Okay? So, keep
[22:34] (1354.00s)
that in mind there. Now, you guys might
[22:36] (1356.32s)
be thinking, well, then why did we have
[22:38] (1358.48s)
this presentation today? Is there a way?
[22:40] (1360.64s)
There is, right? I told you before there
[22:42] (1362.96s)
is a way, but is it the best for your
[22:45] (1365.12s)
student? That's not something that I can
[22:46] (1366.88s)
I can fully kind of tell you if it is or
[22:48] (1368.48s)
not. But I'm going to tell you what you
[22:50] (1370.24s)
need to do if you are thinking about
[22:52] (1372.48s)
merit scholarships. Okay? You have to be
[22:55] (1375.36s)
strategic when you do this, right? So
[22:58] (1378.72s)
for students that where financial
[23:01] (1381.20s)
considerations are a very very large
[23:03] (1383.36s)
factor when it comes to choosing a
[23:04] (1384.88s)
college right you are going to have to
[23:06] (1386.80s)
apply to a wide range of schools right
[23:09] (1389.92s)
you'll have reach reaches you'll have
[23:11] (1391.68s)
targets and you'll have safeties but
[23:13] (1393.76s)
when it comes to a student that has
[23:15] (1395.92s)
financial considerations you should be
[23:17] (1397.92s)
applying to more stu schools in your low
[23:20] (1400.56s)
target range and safety range because
[23:23] (1403.12s)
those are the schools where you're going
[23:24] (1404.72s)
to be more competitive. Okay, so keep
[23:29] (1409.12s)
that in mind. Okay, now the downside of
[23:32] (1412.32s)
that is this, right? The colleges that
[23:34] (1414.48s)
we know are going to give you the most
[23:36] (1416.00s)
money might not be the schools that your
[23:38] (1418.56s)
student wants to actually go to, right?
[23:40] (1420.96s)
So there does need to be a balance
[23:42] (1422.80s)
between the financial considerations and
[23:44] (1424.48s)
where the student actually wants to go.
[23:46] (1426.80s)
Right now, one of the kind of cautions
[23:48] (1428.40s)
that I've always had about kind of like
[23:50] (1430.08s)
other companies is that they're going to
[23:51] (1431.92s)
try to force you or like kind of like
[23:53] (1433.92s)
manipulate you into applying to colleges
[23:56] (1436.16s)
that don't really fit your student, but
[23:57] (1437.84s)
we know that are going to give huge
[23:59] (1439.28s)
financial aid awards. Okay? But right um
[24:04] (1444.08s)
what we say is choose the ones that you
[24:06] (1446.40s)
guys are comfortable with, right? And
[24:08] (1448.48s)
then we will try to get you money on the
[24:10] (1450.16s)
back end, right? But the one thing that
[24:12] (1452.00s)
you have to make sure that you are doing
[24:13] (1453.92s)
if kind of like scholarships and kind of
[24:16] (1456.32s)
financial aid money is a very like again
[24:19] (1459.20s)
I'd probably say like an 80% factor in
[24:21] (1461.52s)
your college admissions or like in your
[24:23] (1463.12s)
college admissions journey then you do
[24:25] (1465.44s)
need to be more flexible with the types
[24:27] (1467.60s)
of colleges that you are looking at.
[24:30] (1470.24s)
Okay. So the bigger the name the less
[24:33] (1473.20s)
incentive the school has to give those
[24:35] (1475.68s)
types of scholarships. Okay. It's just
[24:38] (1478.00s)
it's just a matter of kind of like you
[24:39] (1479.84s)
know business right and kind of like uh
[24:42] (1482.24s)
the way economics works right the more
[24:44] (1484.72s)
students that are applying to a certain
[24:46] (1486.08s)
school well the less incentive they have
[24:47] (1487.92s)
to try to entice students to come okay
[24:50] (1490.48s)
so keep that in mind there okay now
[24:53] (1493.36s)
again like I said be careful right um a
[24:56] (1496.40s)
lot of students a lot of other financial
[24:58] (1498.08s)
a companies might say hey let's apply to
[24:59] (1499.68s)
ASU because they know that there's like
[25:01] (1501.20s)
an exact formula I know I can get you
[25:03] (1503.20s)
$10,000 a year are you happy with
[25:04] (1504.72s)
$10,000 sure let's apply to ASU and get
[25:06] (1506.72s)
you in, right? ASU has a 82% acceptance
[25:09] (1509.52s)
rate. Your student might not want to go
[25:10] (1510.88s)
there, right? Um, but we know that we
[25:13] (1513.36s)
know that we can get you money, right?
[25:14] (1514.80s)
But that's not how it works with us.
[25:16] (1516.40s)
Again, for us, it's apply to the schools
[25:18] (1518.88s)
you want. We're going to try to get you
[25:20] (1520.08s)
money from them. And if we're
[25:21] (1521.52s)
successful, great. If not, we do have a
[25:23] (1523.52s)
money back guarantee. Okay? So, quick
[25:26] (1526.88s)
takeaways here, right? Merit aid does
[25:29] (1529.52s)
exist, but it doesn't exist everywhere.
[25:31] (1531.60s)
So, you need to be careful, right? A lot
[25:33] (1533.68s)
of parents come into our consultation
[25:35] (1535.12s)
saying, "Oh, yeah, my kid is going to
[25:36] (1536.40s)
get merit aid." And I tell them, "No,
[25:38] (1538.16s)
they're not." Right? If you're thinking
[25:39] (1539.76s)
that's the way you're going to pay for
[25:40] (1540.88s)
college, then you're going to be rudely
[25:42] (1542.48s)
awakened when you get your financial aid
[25:44] (1544.08s)
awards. Right? The second is that most
[25:46] (1546.40s)
of the aid you receive will be about the
[25:48] (1548.24s)
need you are able to show. Okay? Even
[25:50] (1550.72s)
with the merit/ne scholarships, yes,
[25:53] (1553.92s)
your merit qualifies you, but your need
[25:55] (1555.92s)
will tell you how much they're going to
[25:57] (1557.36s)
give you. Okay? The third is that if
[26:00] (1560.00s)
financial considerations are larger in
[26:02] (1562.88s)
you choosing a college, you will have to
[26:05] (1565.20s)
be more flexible. Okay. And the last
[26:08] (1568.24s)
thing that I want to point out here is
[26:09] (1569.92s)
make sure to understand the aid that you
[26:11] (1571.76s)
might get, right? What it is and how you
[26:14] (1574.16s)
qualify to fully understand the picture.
[26:16] (1576.64s)
I I tell families this all the time. The
[26:19] (1579.04s)
biggest problem with financial aid is
[26:20] (1580.72s)
that the information is not readily
[26:22] (1582.40s)
available on the websites on this,
[26:25] (1585.12s)
right? Because again, colleges are
[26:26] (1586.72s)
businesses. They want you to come to
[26:28] (1588.40s)
their school. They want you to pay for
[26:29] (1589.92s)
their dorms. They want you to pay for
[26:31] (1591.36s)
the meal plan, this and that and so on
[26:32] (1592.88s)
and so forth. So they make it look nice,
[26:35] (1595.12s)
right? But it's different after you have
[26:37] (1597.60s)
signed up, right? And said, "I'm going
[26:39] (1599.36s)
to go there." Right? Because a lot of pe
[26:40] (1600.64s)
a lot of colleges do change their tune.
[26:42] (1602.72s)
So you do need to make sure you know
[26:44] (1604.56s)
exactly what aid you're getting, what is
[26:47] (1607.12s)
free money, what are loans, what are
[26:49] (1609.44s)
things that you have to pay back later
[26:51] (1611.28s)
so that you have a full picture of what
[26:53] (1613.12s)
your college journey is going to cost.
[26:55] (1615.44s)
Okay. Now, I like to share some of our
[26:57] (1617.84s)
results, right? Uh, and in all honesty,
[27:00] (1620.16s)
it's to brag, right? But let me show you
[27:02] (1622.56s)
some of the results that we've been able
[27:03] (1623.76s)
to get, right? So, this family made
[27:05] (1625.92s)
$350,000, right? They have assets 1.4.
[27:09] (1629.04s)
They own their own house. They have
[27:10] (1630.16s)
rental properties. I was able to get
[27:11] (1631.76s)
them 30, 35, $37,000 from various
[27:14] (1634.56s)
schools, uh, various kind of smaller
[27:17] (1637.20s)
private schools like Forom, Chapman, and
[27:19] (1639.12s)
University of San Diego. Right. This
[27:21] (1641.44s)
family, I was able to get them $42,000 a
[27:24] (1644.08s)
year. Their income is even higher at
[27:25] (1645.52s)
around 440, right? They have business.
[27:27] (1647.68s)
They have other properties as well.
[27:29] (1649.60s)
Okay. And this family, right, they make
[27:31] (1651.76s)
$230,000 a year. I was able to save them
[27:33] (1653.84s)
over $32,000 at UC Davis. Okay. So,
[27:37] (1657.92s)
again, the the opportunities are out
[27:39] (1659.84s)
there for your family. You just have to
[27:41] (1661.12s)
reach out and grab them. Know what
[27:42] (1662.56s)
you're looking for. Okay. So, I want to
[27:45] (1665.52s)
make sure that we open it up for Q&A. I
[27:47] (1667.12s)
did see some questions like in the chat
[27:48] (1668.64s)
and in the Q&A. So, we we'll definitely
[27:50] (1670.16s)
get to those. But before we get there, I
[27:52] (1672.40s)
want to implore you. If you have a
[27:54] (1674.80s)
junior right now and you have not talked
[27:56] (1676.32s)
to me, I'm not sure what you're doing.
[27:57] (1677.92s)
If you've been here more than once,
[27:59] (1679.44s)
right, you've probably seen this screen
[28:00] (1680.88s)
before. You need to talk to me, right? I
[28:03] (1683.12s)
I don't bite, right? All I'm going to do
[28:05] (1685.12s)
is talk about your financial situation,
[28:07] (1687.04s)
tell you if I can help you. And if I
[28:08] (1688.72s)
can, right, I'll tell you about our
[28:10] (1690.24s)
program. If I can't help you, I'll
[28:12] (1692.16s)
probably figure that out in the first
[28:13] (1693.52s)
five minutes, and I'll be like, I can't
[28:14] (1694.88s)
really help in your situation. Here are
[28:16] (1696.72s)
some things that you should think about,
[28:18] (1698.00s)
though. And then, you know what? you
[28:19] (1699.68s)
know, go and use some strategies that
[28:21] (1701.52s)
I've I've just told you, right? Um but
[28:24] (1704.56s)
again, I don't like having meetings for
[28:26] (1706.32s)
no reason. So again, um if I feel like,
[28:29] (1709.12s)
hey, I can help, we'll we'll we'll
[28:30] (1710.80s)
continue the conversation. If I feel
[28:32] (1712.08s)
like I can't, I'll tell you right right
[28:33] (1713.76s)
then and there. Okay? But if you are
[28:36] (1716.24s)
interested in talking to us, right,
[28:37] (1717.84s)
there's two different ways that you can
[28:39] (1719.20s)
sign up for a consultation here. The
[28:40] (1720.72s)
first one, use the QR codes that are on
[28:42] (1722.88s)
this page. The one on the left is for
[28:44] (1724.80s)
financial aid. The one on the right is
[28:46] (1726.96s)
to talk to our team about our coaching
[28:48] (1728.88s)
programs, our college application
[28:50] (1730.64s)
intensive or our college application
[28:52] (1732.88s)
service, which is a shortterm kind of
[28:55] (1735.12s)
service for seniors that are applying to
[28:57] (1737.76s)
colleges this fall. Okay. You can also
[29:00] (1740.48s)
text money to 949775865
[29:05] (1745.36s)
or you can text college to the same
[29:07] (1747.92s)
phone number 949-775865
[29:11] (1751.44s)
to get more information on our coaching
[29:13] (1753.36s)
programs. But I did want to make sure
[29:15] (1755.04s)
that we had time for questions. So for
[29:17] (1757.36s)
those that might want to kind of sign up
[29:19] (1759.04s)
for something later, right? If well,
[29:20] (1760.72s)
first off, if you're if you're a junior
[29:22] (1762.16s)
and you haven't talked to me already, uh
[29:24] (1764.24s)
you need to cuz our program is basically
[29:26] (1766.56s)
starting up in July, that's when I'm
[29:28] (1768.64s)
going to start having meetings with
[29:29] (1769.76s)
families, okay? Um and if you are
[29:32] (1772.96s)
younger than that, well, I always tell I
[29:34] (1774.64s)
always tell families this, right? If you
[29:36] (1776.24s)
sign up later next year, the following
[29:38] (1778.00s)
year, the year after that, the price the
[29:39] (1779.92s)
price of our program is only going to
[29:41] (1781.28s)
continually going up, right? So, it's
[29:43] (1783.76s)
better to sign up now, lock in your
[29:45] (1785.36s)
price, right? There's no renewal fees in
[29:47] (1787.44s)
between, right? You're what if your
[29:49] (1789.12s)
student's in fourth grade right now,
[29:50] (1790.56s)
that locks you into this price now and
[29:53] (1793.20s)
then we do the work when they're a
[29:54] (1794.72s)
senior. Okay? So, keep that in mind.
[29:57] (1797.28s)
Okay? But again, I do want to answer
[29:59] (1799.04s)
some questions and I'll go over and help
[30:02] (1802.08s)
you guys out there. Okay? So, let's go
[30:04] (1804.32s)
ahead. Let's look at some of the
[30:05] (1805.44s)
questions that we have here. Okay. So
[30:07] (1807.84s)
the first one it says uh will merit
[30:09] (1809.92s)
scholarships be awarded to students on
[30:11] (1811.28s)
visa without a SSN or international
[30:13] (1813.04s)
students for undergrad degree uh who
[30:14] (1814.96s)
have done their entire schooling in the
[30:18] (1818.56s)
Maybe is the answer. I wish I had a more
[30:21] (1821.04s)
like for sure answer for you but the
[30:22] (1822.72s)
answer is maybe. Okay. Now there are
[30:25] (1825.20s)
there are colleges in the United States
[30:26] (1826.88s)
that say that they do have international
[30:28] (1828.88s)
financial aid, right? And so if you're a
[30:31] (1831.12s)
student that's on a visa, right? Um or
[30:33] (1833.36s)
you're a visa dependent, right? then
[30:35] (1835.60s)
you'll you'll you will be considered an
[30:37] (1837.52s)
international for um for admissions
[30:40] (1840.48s)
purposes and financial aid purposes even
[30:43] (1843.20s)
the even if you've lived your whole life
[30:44] (1844.64s)
here and have like gone to school here
[30:47] (1847.44s)
unfortunately right and so as far as
[30:50] (1850.80s)
getting financial aid there are some
[30:52] (1852.32s)
schools like even even the elite schools
[30:54] (1854.24s)
like you know um like like Colombia like
[30:57] (1857.60s)
UPUP like Brown like Princeton uh they
[30:59] (1859.84s)
they say they have international
[31:01] (1861.04s)
financial aid and that you can turn in a
[31:02] (1862.48s)
CSS profile okay so if you are kind of
[31:05] (1865.36s)
like applying to colleges, you're an
[31:06] (1866.80s)
you're considered international for
[31:08] (1868.00s)
financial aid purposes and they say that
[31:09] (1869.92s)
you can turn in a CSS profile, you
[31:11] (1871.68s)
probably should, right? The probability
[31:13] (1873.92s)
that you will actually get anything not
[31:15] (1875.68s)
very high. Okay. Um but again, you
[31:19] (1879.20s)
always want to chase opportunities if
[31:21] (1881.12s)
you can. Okay. Um and then we have
[31:24] (1884.40s)
another question here. It says, I am a
[31:25] (1885.52s)
high income earnner over, you know,
[31:27] (1887.44s)
800K, right? Does this mean that you
[31:29] (1889.44s)
cannot help me? So this is a little bit
[31:31] (1891.92s)
different, right? because the
[31:33] (1893.20s)
compensation structures have changed
[31:35] (1895.68s)
over like the last two or three decades,
[31:37] (1897.92s)
right? But I live in the I live in the
[31:40] (1900.64s)
like San Francisco Bay area and so I
[31:42] (1902.24s)
deal with a lot of families that are in
[31:43] (1903.36s)
tech, right? And so if you tell me that
[31:45] (1905.44s)
your income is $800,000, my question to
[31:48] (1908.64s)
you is it 800, sorry, let me let me talk
[31:51] (1911.92s)
a little slower, right? My question to
[31:53] (1913.68s)
those families is, is it actually
[31:55] (1915.76s)
$800,000 in cash flow? Right? And the
[31:58] (1918.96s)
answer is usually no. Now, if your if
[32:01] (1921.12s)
your cash flow is $800,000, I can't I
[32:03] (1923.60s)
probably can't help you, right? But if
[32:05] (1925.92s)
your compensation package is over
[32:08] (1928.72s)
$800,000, then what I ask families is
[32:11] (1931.60s)
what is your base income or like your
[32:13] (1933.92s)
base compensation, right? Because your
[32:16] (1936.64s)
bonus is not guaranteed every year. Your
[32:19] (1939.68s)
stocks are not guaranteed every year.
[32:22] (1942.00s)
So, what I want the number on is your
[32:24] (1944.64s)
actual base compensation, your base
[32:26] (1946.80s)
salary. Okay? Now again, if you are cash
[32:29] (1949.76s)
flowing $800,000, like you're getting
[32:32] (1952.48s)
roughly $70,000
[32:34] (1954.72s)
a month, right? Then yes, I cannot help
[32:37] (1957.12s)
you, right? Um but if it if part of that
[32:40] (1960.08s)
is like bonuses, part of that is well
[32:42] (1962.56s)
bonuses are are kind of cash too, but
[32:44] (1964.16s)
again, it's a little iffy, right?
[32:45] (1965.36s)
Because it's never guaranteed, right? Um
[32:47] (1967.36s)
but stocks that is part of your income,
[32:50] (1970.16s)
but it's not actual cash flow that you
[32:52] (1972.24s)
realize. Okay? Um so in those
[32:54] (1974.96s)
situations, we should have a
[32:56] (1976.08s)
conversation. But again, I'm not opposed
[32:58] (1978.08s)
to having conversations, right? That's
[32:59] (1979.92s)
the way that we can find out, you know,
[33:01] (1981.68s)
like what your situation is, figure out
[33:03] (1983.52s)
the creative strategies that that you
[33:06] (1986.24s)
have. Okay, we have another question
[33:07] (1987.76s)
here says, "What do you mean by cash
[33:08] (1988.88s)
flow?" So, when I mean by actual cash
[33:10] (1990.88s)
flow is when you say your income is
[33:14] (1994.24s)
like, let's say that you say your income
[33:16] (1996.16s)
is $1.2 million, right? Does that mean
[33:19] (1999.04s)
that you're actually in your bank
[33:20] (2000.40s)
account getting like $100,000 every
[33:24] (2004.08s)
single month? Right? Because there are a
[33:26] (2006.24s)
lot of people that get their get
[33:28] (2008.32s)
compensated in different ways. Some
[33:30] (2010.00s)
people get compensated base pay and with
[33:31] (2011.76s)
stocks, but the stocks is not cash flow.
[33:34] (2014.08s)
That's just stocks, right? The only time
[33:36] (2016.24s)
it ever is a liquid cash asset is if you
[33:39] (2019.36s)
sell those stocks. But a lot of the
[33:40] (2020.64s)
times there are vesting periods on your
[33:42] (2022.64s)
stocks where you cannot sell them,
[33:44] (2024.64s)
right? And that they don't have any cash
[33:46] (2026.32s)
value because well, they haven't
[33:47] (2027.92s)
invested, right? So that's what I'm
[33:50] (2030.00s)
talking about there. So when I'm talking
[33:51] (2031.36s)
about cash flow, I'm talking about what
[33:53] (2033.28s)
actually hits your kind of account,
[33:55] (2035.44s)
right? Gross and kind of net, right?
[33:58] (2038.56s)
Each and every month. Okay.
[34:02] (2042.88s)
All right. So, good questions. Again,
[34:05] (2045.36s)
thank you guys for asking them. I always
[34:06] (2046.96s)
love having questions at the end, right?
[34:08] (2048.64s)
Uh so I can make sure that because
[34:10] (2050.16s)
there's probably other people that are
[34:11] (2051.44s)
asking the same exact questions, right?
[34:13] (2053.68s)
But make sure to sign up, right? Sign up
[34:15] (2055.84s)
for that, you know, the financial aid
[34:17] (2057.52s)
call. talked to our team about the
[34:19] (2059.76s)
coaching programs that we still have
[34:21] (2061.12s)
available in our college app intensive,
[34:23] (2063.04s)
right? We have so many students that
[34:24] (2064.88s)
have gone to the college app intensive
[34:27] (2067.12s)
and left with four solid drafts of their
[34:29] (2069.28s)
PIQs, right? They're basically just
[34:31] (2071.04s)
working on polishing and then working on
[34:32] (2072.88s)
polishing their common app personal
[34:34] (2074.48s)
statement. They're basically done,
[34:36] (2076.00s)
right? They're ahead of 99% of their
[34:38] (2078.16s)
peers, right? That's where we want our
[34:40] (2080.16s)
students to be so that they don't have
[34:41] (2081.68s)
to struggle in the fall. Okay? and our
[34:44] (2084.08s)
financial aid program is there to make
[34:45] (2085.60s)
sure that parents, you guys are not
[34:47] (2087.28s)
struggling in the fall. Okay? So, make
[34:49] (2089.20s)
sure you guys do sign up for that. Okay?
[34:51] (2091.52s)
Now, I don't see any other questions
[34:53] (2093.04s)
here. So, what I'm going to do is I'm
[34:54] (2094.24s)
going to leave the screen up just for a
[34:55] (2095.44s)
couple minutes so that families can take
[34:57] (2097.12s)
a screenshot, you know, uh use their
[34:58] (2098.88s)
phone to go ahead and, you know, get to
[35:00] (2100.88s)
the QR code or or dial the phone or kind
[35:03] (2103.44s)
of like, you know, get the phone number
[35:04] (2104.48s)
into their text messages. Okay. But
[35:06] (2106.48s)
thank you guys for being here with me
[35:08] (2108.00s)
today. I will be back next week with new
[35:10] (2110.32s)
topics, right? Hopefully I have better
[35:12] (2112.16s)
news on the financial aid news front,
[35:14] (2114.00s)
right? But if you ever have questions,
[35:15] (2115.84s)
please reach out by text, reach out by
[35:19] (2119.44s)
email, right? And just so that you guys
[35:21] (2121.36s)
can reach out to me. I'm going to put my
[35:22] (2122.96s)
email in here for financial aid, right?
[35:25] (2125.92s)
If you have any questions, reach out
[35:27] (2127.44s)
here, okay? Uh you can reach out on
[35:29] (2129.76s)
Facebook, you can reach out on Discord
[35:31] (2131.28s)
if you're one of our coaching families
[35:32] (2132.48s)
already, okay? But wherever, make sure
[35:34] (2134.24s)
that you're asking the questions so that
[35:35] (2135.60s)
you're not blindsided by what college
[35:37] (2137.36s)
could cost and what it could cost your
[35:39] (2139.12s)
family later on. Okay? But I'll leave
[35:40] (2140.96s)
this up for a couple minutes. Thanks for
[35:42] (2142.40s)
joining me and I'll talk to you guys
[35:43] (2143.68s)
again next week. Bye-bye.