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The End of the Glitter Conspiracy

CHUPPL • 2023-06-30 • 27:07 minutes • YouTube

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The Glitter Mystery: Unveiling the Secrets Behind the World's Most Elusive Sparkle

Glitter—a substance so common that it decorates everything from holiday crafts to cosmetics—has long been shrouded in mystery. Despite its ubiquity, a surprising number of questions remain unanswered about who produces glitter at scale, who the biggest buyers are, and what glitter truly is beyond its sparkling surface. Recently, a deep-dive investigation set out to crack what might be the internet’s greatest unsolved mystery: Where is all the glitter going?

The Spark That Ignited the Investigation

The journey began with a reenacted conversation between a New York Times journalist and a manager at one of the largest glitter companies in the world. The manager was evasive, hiding their location in a nondescript warehouse in suburban New Jersey, refusing to reveal the glitter industry's inner workings. This secrecy piqued curiosity worldwide. Despite thousands of people trying to solve the puzzle over the years, the mystery remained unsolved.

Collaborating with Emmy-winning journalist Paji, the team spent 35 weeks following leads—emails, interviews, and research across continents—trying to uncover the truth. They realized that the answers would only come from going directly to the source.

The Glitter Industry: More Than Meets the Eye

At first glance, glitter seems simple: tiny shiny particles sold to consumers. But deeper investigation revealed a highly complex material with surprising properties. For example, some glitter can reflect ultraviolet light—wavelengths invisible to humans but visible to animals—hinting at specialized uses beyond decoration.

Numerous theories have circulated online, from glitter being used primarily in boat paint to being a form of radar chaff, a military countermeasure that confuses enemy radar by dispersing reflective strips in the air. However, many of these theories had holes, and the glitter industry remained a "shiny black box," fiercely guarded and secretive.

The Breakthrough: Discovering Meadowbrook Inventions

Most researchers focused on a prominent glitter company called GlitterX, known for working with boat manufacturers and cosmetics. But the real revelation came when the team revisited an overlooked 2018 New York Times article by Katie Weaver, which mentioned that glitter is supplied by just two companies—one of which was Meadowbrook Inventions, located in New Jersey.

Meadowbrook, it turns out, is the birthplace of modern glitter. The company’s founder, Henry F. Rushman, invented the precision-cutting machine that produces glitter back in 1934. Remarkably, Rushman was also involved in the Manhattan Project during World War II, contributing to the creation of the first nuclear bomb by precision-cutting mica washers used in the bomb’s mechanism.

Glitter’s Military Origins and Government Ties

This connection to the Manhattan Project was just the beginning. Meadowbrook’s precision-cutting technology extended into multiple military applications:

  • Radar Chaff: The company produced tiny fibers that, when dispersed from airplanes, create a cloud of reflective strips to confuse incoming missiles and enemy radar.
  • Solid Rocket Fuel: They supplied zirconium particles to control the burn rate of rocket propellants.
  • Aircraft Brakes: Precision-cut iron fibers help distribute heat in airplane brake systems.
  • Advanced Batteries: Collaborations with military contractors led to secretive battery technologies with superior power output.

These insights shattered the assumption that glitter was merely a craft supply. Instead, it is a byproduct of highly specialized precision cutting companies deeply intertwined with government contracts and national defense.

The Glitter Factory Today: Secrets and Family Drama

The original Meadowbrook factory remains in operation, but under complicated circumstances. Henry Rushman’s son, also named Henry, was fired from the family company decades ago, which subsequently lost much of its market value. Attempts to interview current company leaders were rebuffed, and the factory was reluctant to allow filming or discussion, adding to the aura of secrecy.

Who Really Buys All the Glitter?

Despite uncovering glitter’s military and industrial uses, the question remains: who is the biggest buyer of glitter? GlitterX admits to supplying boat manufacturers and cosmetic companies, but the true scale of glitter production and the identities of the largest consumers remain elusive.

To investigate further, the team enlisted legal experts to file Freedom of Information Act (FOIA) requests with the Department of Defense and other agencies, hoping to uncover contracts or documents that might shed light on government involvement in the glitter supply chain. The outcome of these efforts is yet to be determined.

What We’ve Learned and What Remains a Mystery

  • Glitter is not just decoration—it is a sophisticated material with a complex manufacturing process.
  • Modern glitter was invented by Henry F. Rushman, who also contributed to the Manhattan Project.
  • The precision-cutting technology behind glitter has military applications, including radar countermeasures and rocket fuel additives.
  • The glitter industry is deeply secretive, with companies and government contractors guarding their work closely.
  • Despite numerous theories, the biggest buyers and precise uses of glitter on a commercial scale remain unknown.
  • The investigation continues, with FOIA requests and further research underway.

Conclusion: The Glitter Truth Will Shine Through

The glitter mystery shows how even the most mundane objects can have fascinating and unexpected histories. While the internet buzzes with speculation, the truth is slowly emerging from decades of secrecy and obfuscation. This story is a testament to persistence, curiosity, and the surprising intersections between industry, government, and everyday life.

For now, we know that the world is not running out of glitter—in fact, it’s embedded in everything from holiday decorations to national defense. The glitter mystery is far from solved, but one thing is clear: the truth, like glitter, has a way of catching the light eventually.


Stay tuned for updates as the investigation continues—because sometimes, the smallest things hold the biggest secrets.


📝 Transcript (641 entries):

foreign [Music] no I absolutely know that I can't okay but you know what it is oh God you 've never guessed let's just leave it at that this is a reenactment of a conversation between a New York Times journalist and a manager at one of the largest glitter companies in the world why can't you tell me she responds from a nondescript Warehouse in Suburban New Jersey because they don't want anyone to know that it is glitter thousands and thousands of people have been trying to solve this all across the world they can't years after the internet swarmed on this mystery it's still unsolved we don't know who they are and we don't know what it is so I reached out to my friend paji an Emmy winning video journalist who has worked on some of the biggest stories with Outlets like the New York Times And The Washington Post collectively we've spent the past 35 weeks asking all the questions we could we documented everything on our journey to answer this seemingly impossible question late nights red-eye flights we did everything and what we realized is that the answer can only be found by going there [Music] so where's all the glitter going did we ever figure out where the [ __ ] all the glitter is gonna know what this company is what the what the [ __ ] what is it who's buying glitter who could it possibly I have the answer I figured it out more than a little mystery about it it's the glitter Fortune when attempting to solve what might be the internet's greatest mystery where do you even begin hey buddy what's up later boy well we started with emails we reached out to everyone we could find that may know something excluder employees Katie Weaver the New York Times journalist that wrote the piece you name it let's say we reach out to the wrong person I don't want them to just run back to HQ and report everything we know so far so we set out on a journey to answer the question that's in bold at the very top of our treasure map what is glitter but soon we realized there's an issue with this approach my biggest Theory actually use countertops street is large enough to where that could be a big user of glitter this is Rachel a content creator who gained a large following for a well thought through theories on the glitter conspiracy I looked at annual reports and analyst reports that come out on markets so for example four course where foot thickness currency is [Music] it's just been a crazy phenomenon of people throwing out their own theories and trying to figure out who the largest user of glitter is I'm sure you've read this whole New York Times article but can I read off some sections of this and just get your guttural reaction so this is from a section that's a little bit more complicated where they're talking about the technicalities of glitter the thing about Glitter is that it's deceptive glitter wants you to think it's one thing well it's really something else entirely and then they talk about how glitter can enter the ultraviolet Spectrum what happens below Violet is ultraviolet he said you don't see it so an animal would be able to see something there that I can't see I asked if it can see in the ultraviolet range then yes he said oh that's really interesting that's a really interesting quote that I haven't really opined on um so it could potentially be something that we're not not seeing okay now I'm gonna stay up at night thinking about this a little bit more here's a list of the most popular theories but in a sea of theories there's one that stands out popularized by a podcast called endless thread who claimed to have figured it out a few years ago but I'm very much against the many have found keeping holes in the boat Theory it said in the original article um jet skis glitter X has been very upfront that Glitter is used in boat paint why would both be truth is everyone is so sure that their theory is the one but they're all just that series I'm not fully convinced so I mean the big question I think is sort of how do we approach this going forward because I was sort of hoping we would find somebody who wanted to talk to us right now we have one person who basically got back to us and even they didn't really want to talk to us which is really uh they're much more brick walls up on the subject than I expect it to be honest with you who would have thought that Glitter was such a freaking uh Black Box yeah not me not me at all but it's a shiny black box and I really want to know what's inside of it when you're here something that you notice is that this is just a normal Office Park there's like an insurance company right here there's a high school back there it's really not that suspicious and I'm not sure there's really much going on in there oh but there is glitter all over the ground getting nowhere we decided to go back to the only real piece of evidence we had Katie Weaver's 2018 article we noticed something that we had missed and lyrics glitter is supplied out of just two companies and guess where those companies are in retrospect the answer had been right there in front of us [Music] they didn't name it I don't know why and then there's glitter X which is what the focus of the rest of this article is what if everyone was focused on the wrong glitter company this other company they wanted no journalists sniffing around and it's the rumored Farm site of glitter's invention we began shifting our entire attention to the one company that is responsible for Modern Day glitter Meadowbrook inventions Incorporated that's when we hit our first Big Break thank you who wrote this yeah oh my God wait we might not know that modern glitter was invented and developed by Henry F rushman the article is contributed by Henry W rushman whoa so this is somebody who has the same name maybe it's a it's a descendant of him yeah it's got to be the Senate right holy [ __ ] this is crazy dude the first ever nuclear bomb was detonated at 5 24 am on July 16 1945. it was part of a massive scale operation led by the United States the Manhattan Project and one of the people who helped out on the Manhattan Project is Henry rushman the inventor of modern day glitter I was like this is the craziest thing the guy who invented glitter helped invent the atomic bomb this one article seems to confirm everything inks Plastics fiberglass flooring ceilings countertops tile wallpaper clothing toys toothpaste packaging lemonade sheeting Church Steeples burial Waltz forensic evidence and there it was the first ever confirmation of what was once the most delusional Theory out meadowbrook's machines Precision cut other particles for other uses often on government contracts anti-rater chaff City Reserve zirconium to control the burn of solid rocket fuel and iron fibers for airplane brake shoes so who's Henry wrestling a descendant maybe his brother you gotta find more info on him if we're if the core of the answer to this whole thing if the one proof of government contracts is this one article written on paper film and foilconverter.com like we gotta figure out who the [ __ ] this guy is and who's Robert Seeley here we go here we go here we go Robert Seeley industrial writer this guy's got no internet presence that's what I said I Googled him before you did uh it's Robert Seeley and I'm an industrial writer and I've been doing it for decades [Music] you thought this was going to be a montage no stories like this are usually only done by huge Outlets the only way we were able to do this is with the help of story blocks our sponsor for this video hold on our unpaid intern didn't get the music right not an intern and I do get paid whatever anyway storyblocks has whatever you need to tell a story even Crazy Ones about Glitter boom glitter footage music sound effects Motion Graphics templates you name it they got it listen this is only your third video it's actually crazy that our channel has grown this quickly I'm sure a large part of that growth is because of our attention to production details which we rely on story blocks pretty heavily here if you're trying to grow a Channel or need crazy high quality assets for really anything click the link in our description storyblocks.com chuppl if you do that you pay one set price and you have access to unlimited downloads of royalty-free high quality assets for a predictable subscription cost again that's storyblocks.com Chapel chuppl if you click that link not only will it benefit you but it also helps support our Channel there's no more expensive pay-per-clip pricing thank you storyblocks for supporting our Channel and especially for having a sweet library of assets that helps creators everywhere anyway what happens next got really expensive Henry rushman you know it's a big property in bernersville New Jersey I mean really big it's hundreds of Acres can you just like give us a brief rundown of what what you think makes glitter such an underestimated or misunderstood material ah good boy well I guess a lot of people don't understand how it's made and the origin of it because you know it's there they don't know what what the substance you know it just said something that comes in a bottle in my research I have found an academic paper published by the University of Delaware about Glitter submitted for her master thesis the author admits that she had a hard time wrapping her head around how complex of a material glitter is endless thread the podcast behind the boat paint theory dismissed chaff a military tool to scramble in Radars and it's reflective but even chaff is not really glitter the last I bought my daughter some purple glitter that's your favorite color it cost a couple bucks and the science of radar absorbing materials is uh extremely uh well it's exacting it's a strange world but it really flies in the face of everything I know about radar absorbing materials and uh the rather rigorous science that's gone into its development its production and its upkeep you know it's a really closely held secret and that's exactly why we think they got this wrong it's a secret so dismissing the theory outright it just didn't make any sense to us there's a section in in the article where you talk about uh Glitters uses including entire radar chaff the government knew of the capability and then an anime called you know because the Russian family so this section this paragraph you're saying that came from rushman he would be the guy to talk to uh yes do you think there's any chance that we would be able to get in conversation with rushman I have to ask him right it's the glitter Fortune you know I mean that's holiday season is the most sparkly time of year thanks in part to that shiny substance known as glitter it's also a product with deep New Jersey roots and uh more than a little mystery about it too news 12's Brian Donahue tried to crack the code get out of here now I respect that I just I figured I'd come and knock on the door and that's it and I'll get out of here over the years as the reporter I've been asked to leave a lot of places where people like to keep secrets crime scenes politicians meetings but today was a first today I was politely asked to leave a glitter Farm the bernersville cattle farm where in 1934 farmer Henry rushman invented a machine to cut metal into tiny pieces creating modern glitter today Meadowbrook invention still has a factory on the property where I can only assume glitter is still being made [Music] the only problem is that I live four hours away and paji lives in Europe so we did the obvious thing with a day and a half before the interview we bought tickets and flew him across the world [Music] yes dude look at his hair man you're the one that came all this way I cannot believe we're doing this for [ __ ] glitter yeah oh thanks this is all right it was so stupid oh [ __ ] is he breathing I hope brushman tells us all the glitter secrets [Music] welcome to Jersey City from my perspective this is the internet's biggest mystery and we're now on our way to solving it I think yeah I don't know I mean maybe he's just gonna be like giving us a bunch of PR lines I mean no one's had this opportunity before we have to like we have to get something out of it yeah yeah I'm uh I'm cautiously optimistic but dude I have I have no idea what we're getting ourselves into here right we asked this cop do you know the Russians he said yeah you got the Glitter Factory like everyone knows it we're in we're in the glitter world right now should I take my nose right now recording yep here we go you're my heart beating this thing well you came in the perfect way is that right it's a pleasure my parents were hippies a little bit uh over a name yeah yeah and you jack American name with the ring is that American uh it is yeah yeah is this the glitter truck that's what it says nice what's out there you know what the best teacher is experience you want to keep your camera out but this is probably more important than anything I say so this is looks like an old factory building that's the Glitter Factory and we were about to get an exclusive tour of it it started up a very small piece and we kept adding it every 10 years we put another section on the original one that was a coach Barn so is this still in operation today yeah but they don't have any shipments to speak of loading docks used to be full waiting for pickup nothing because it's maybe even sold it to somebody who knows Henry W rushman the son of the inventor of glitter and the inventor of holographic glitter was fired from his own company by his siblings who now run the company but not very well according to rushman they fired me back about 30 years ago really when the company was worth 40 million and I was selling the whole world now the company is worth 4 million needless to say Roberta rushman was not interested in being interviewed for our piece ah there is the farmer [Music] who's that in fact they weren't happy at all that we were there with cameras [Music] the story on Twitter well I didn't get out of the park they sent me to be the bearer of bad news [Music] so disrespect that okay because um you know I can say it to you and you were the ones I gave them my name and sent them to our YouTube channel we really hope they subscribed this is the moment where it hit us the interview the New York Times couldn't get the farm that modern glitter was invented on we were there shaking hands with the lineage of the glitter Fortune I did an holographic glitter so with that comes the whole story a German immigrant living in New Jersey developed a reputation for cutting photo films after years of cutting film for Kodak the US government approached him they needed an expert in Precision cutting for a mysterious project he got assigned some projects from the government during the war to work on the Manhattan Project and in the Manhattan Project his job was to take Micah which is a mineral comes like this from the ground and his assignment was to take to make a washer so you said that the government they came to your father yeah they put they sent the FBI they checked him out because he was German it was wartime and they he was the only one who was able to find a way to grind us make washers from this material so they put the plutonium Rod through it touch it up against the uranium and put some Dynamite on top and that caused the nuclear reaction [Music] it was odd to us that the US military had anything to do with a glitter company at all but what rushman said next made us realize that the Manhattan Project had nothing to do with glitter companies it actually created a glitter company the world's first so when it was spinning to make the washers these little glittery flakes Spilled Out of the mica it was the first glitter that was commercially used to go under Christmas trees because all the employees took it home and sold it to drugstores who mixed it with other stuff so this was like before or after he invented the glitter well this was a glitter that you didn't have to invent that just happened Henry rushman senior the inventor of modern glitter invented glitter by mistake the core of his business is and always has been the Precision cutting machines that the US government sought after and it didn't end with the Manhattan Project yeah we made radar chat what does that mean the radar trap is fiber is cut up in different lengths packaged into round circles and they shoot this thing out of the back of an airplane and it explodes and then this is a cloud of these Little Fibers and the radar of the oncoming missile goes for the fibers how do you discover something like that you don't discover it you take what people want yeah you know the government came there they come and they say we want this can you make it yes always say yes so people don't know about this stuff we did work with the Picatinny Arsenal and you would not believe one of the projects was to make it a battery they didn't tell us the formulation and it produces more electricity than any of these batteries but it's all hush-hush the government doesn't tell anybody what it is they just showed us what it could do incredible we had a machine dedicated to making a steel fibers that go in the brakes of all the airliners pretends a catastrophic breakup of the the gel distributes the heat up until now the most popular theories have been based in speculation now we have official confirmation that Glitter is actually in all of these things there's a lot of things there's edible glitter I didn't have much to do with that there's glitter and toothpaste they cut up a thin film of green whatever it is that the minty stuff and you know they use it in toothbrushes but this is in my day this is aluminum and polyester glare for toothbrushes you ask a kid which toothbrush they're going to use this one or a yellow one they're all going to take this one but the question at hand is who is the biggest buyer I want to clear up a misconception it's that the New York Times didn't ask glitterx about a company but about an industry according to the National Marine manufacturers Association there's about 1300 companies in their organization alone getting literal thousands of companies to all agree to keep this secret would be quite the undertaking and for what because they don't want any anymore so here's what we're ending on glitterx admits to working with boat manufacturers and cosmetic companies these things just aren't Secrets but now something new has come to light the US government and the U.S military have been deeply embedded in the glitter industry since its Inception working on projects ranging from holograms on money American doesn't use it foreign currencies have it many foreign countries I can show you the passport U.S passport used crystallina me for about 20 years that was glitter in it two Advanced Rockets we went down to Redstone and we powered the Redstone Rocket with large chips they mixed it right in with the Nitro we sent up to Hercules powder up here the zirconium burns like hell but it control the burning rate of the little pellets they were solid fuel pellets and they could shut the shut them down by just cutting the pellet Supply off they blew up a few times but the window the walls were made to blow out to New Age batteries incredible but the thing is is that it's not the US government directly the government comes to you and so for chaff and the airplane brake stuff is also something where they basically Bendix Westinghouse came to us for that they do this work through military contractors a middleman so people don't know about this stuff and we we did work with the Picatinny Arsenal and it's because glitter companies are not really glitter companies their Precision cutting companies we're Precision Cutters Precision cutter specialty film foil and paper we tried to do the math to figure out what industry could be glitterx's biggest buyer but in order to do that you have to know how much glitter is out there or how much glitter is produced per year and that's just something that nobody will ever know so now that we have real tangible proof of the United States being involved we wanted to pull on this thread Just One Last Time to finally confirm who's buying all the glitter what industry could be so secret that the New York Times describes it as CIA levels of obfuscation so I reached out to some lawyers Mark Zade and Brad Moss to be precise two of the world's leading experts when it comes to Freedom of Information requests and shockingly enough they agreed to help us over the past four weeks we've been filing foyers with various government agencies such as the Department of Defense honestly we have no idea if this will lead to anything as we now know the glitter industry with third-party contractors when they're doing business with the US government but we promised we'd go down every single rabbit hole we could find and this kind of seemed like an obvious one if anything ever comes of this you will be the first to know we promise so did we solve it did we solve the internet's greatest mystery well that's up to you to decide honestly the thing about the truth is it has this weird tendency to eventually come up no matter how long it takes and an important part of that truth is the simple fact that the world's leading glitter manufacturer was built on the back of some of history's most fascinating military contracts now whether or not glitterex took on the mantle from a struggling Meadowbrook well that's yet to be confirmed we'll see you guys in the next video foreign I have to say the world isn't running out of glitter that came from an article that turned out to be satire that made its way into a podcast which made its way into our first Tick Tock this is exactly why while some of you may feel satisfied after seeing all the evidence laid out we aren't making any claims until the buyer or the seller confirms it thanks for watching foreign