YouTube Deep Summary

Arizona Beverages makes about 4 million cans here every day. And on each can of iced tea, you'll see this. >> We've essentially had the same price for 33 years. >> If the company adjusted its pricing for inflation since 1992, a can of Arizona would cost $2.30 today, but for one of its founders, that's not an option. >> The last thing they should do is raise price. That's the last thing you should do in business because it means you failed. When somebody lays their hard-earned dollar on the table and gets a can of tea or juice and they say, "Wow, that's a good deal." I've now secured that customer. >> Many beverage brands are publicly traded under massive corporations like Pure Leaf under Pepsi and Gold Peak Tea under Coca-Cola. Being privately owned has allowed Arizona to make all major decisions like pricing. >> We can afford to hold the line. We didn't have some bank or some board of director or some stockholders saying, "What are you doing?" >> Take Snapple. Its 16oz bottle of tea cost 99 cents in 1992. The company went public later that year, and since then, it's changed hands multiple times, being acquired by corporations like Quaker Oats, Triarch, and Cadbury Schweps. Today, a 16oz bottle of tea costs around $2. We can't know for sure if going public caused the price increases, but most of Snapple's competitors sell their tea at similar prices. Most of the competitors are big mega corporations that can't be flexible, can't be intuitive.