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Is the apperal spritz over? Maybe not
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quite yet, but there are already a few
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drinks that are looking to replace it.
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And the first one is a spaghette. It is
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Miller Highife, a little bit of
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Appperol, and some lemon if you're
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feeling fancy. It originated in
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Baltimore in about the mid2010s at a
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bar. Initially, it was kind of for
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industry insiders, bartenders, people in
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the service industry, and it's starting
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to show up on more menus and be more
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available. You can really see the
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appeal. It's pink. It's cute. It's fun
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and importantly it's pretty cheap.
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And then there's a Hugo spritz. To make
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a Hugo spritz, you start with two parts
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procco. Then you do two parts of club
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soda. So the thing that sets apart a
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Hugo spritz is elderflower laor. We're
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using St. Germaine. You can top it off
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with some mint if you're feeling a
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little fun and slap it for the taste.
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Perfect. So the Hugo Spritz is a pretty
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trendy cocktail right now. It's emerged
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as kind of a successor to the Apperol
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Spritz. But whereas Appperol is
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bittersweet and most people don't like
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it. It's a little polarizing, the Hugo
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Spritz is made with elder flour, which
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is sweeter, it's more floral, and it
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makes for more of a palatable flavor.
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So, basically, we have the poor man's
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apperal spritz and the rich man's.
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Emily, you recently wrote an article
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calling the spaghette a recession
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apparel spritz.
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Yeah. So, people sometimes also call it
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the NASCAR spritz, the hobo negroni, the
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trailer park spritz. You we're in a
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moment right now when people are pretty
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nervous about the economy. They are
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looking to save money in different
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places and so the spaghette is really a
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way to kind of fancy up your drink
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without fancing up the price. One bar
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owner I talked to told me that he calls
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Miller high life his recession beer.
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Alternatively, the Hugo Spritz has a
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fancier floral vibe. Elderflower is made
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in France. So, the appeal isn't much
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about practicality as much as it's about
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escapism. I feel like drinking one sort
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of feels like micro doing a
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Mediterranean getaway. But let's get
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down to the important question. Are
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either of these drinks even good?
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Oh god.
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I like it. Really? I don't. So, it's a
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little bit bitter, which I actually do
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kind of like, but if I'm going to drink
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a beer, I actually don't need it to be
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sweet either. So, I just feel like I'll
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take my apperol in one side and my beer
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in the other. And that that works fine
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for me.
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It is so good. Yeah, this hits the spot.
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It really tastes like a flower.
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Yeah, I think elderflower just is such a
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crowd-pleaser. That's why they call it
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the bartender's ketchup.
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Oh my gosh, I've never heard that.
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It's just a completely different vibe
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from the baguette. Different bars,
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different aspirations, different
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budgets.
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If you have $15, maybe this is for you.
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If you got eight, you might want to
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stick with our other friend. So, listen.
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Honestly, I think this is the drink of
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the summer. It's cheap. It's fun. I
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think the Hugo Spritz will be around for
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a long time and if we can't take this
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summer, we'll take the next one. For
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more information about what makes both
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of these drinks a trendy moment for this
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summer, you can head to our coverage at
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businessinsider.com.